Accor Plus to become ALL Accor+ Explorer from October 2025
Accor reshapes Accor Plus to ALL Accor+ Explorer

ALL Accor+ Explorer

Accor Plus, the Asia-Pacific travel loyalty subscription, will rebrand as ALL Accor+ Explorer on October 1, 2025, automatically upgrading all existing members.

The enhanced subscription includes ALL Accor Gold status or higher, two complimentary nights per year, and wider global discounts. Benefits include:

  • Two free nights annually across Asia-Pacific
  • Up to 50% off stays under Red Hot Rooms
  • 15% off public rates at over 4,500 hotels worldwide
  • Dining discounts of 30% on food and 15% on drinks at 1,600+ restaurants and 1,200 bars
  • 30 Status Nights annually, ensuring Gold status with perks like upgrades, early check-in and late check-out
  • Priority access to exclusive offers and events

The rebrand integrates the programme into the global ALL Accor platform, enabling members to book, earn, and redeem rewards through a single system.

Accor says the update follows 18 months of research with over 7,000 members and 200 hotels. In 2024, members booked over 3.1 million room nights, redeemed more than 1 billion reward points, and enjoyed 2,300+ exclusive offers.

The subscription will cover 25+ brands in Asia-Pacific—including Raffles, Sofitel, Pullman, Novotel, Mercure, and ibis—and apply globally. New memberships will cost S$299 (US$222) per year.

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Categories: hotels

Paul Lo

Paul is the publisher of Red Bird Travel News, from Hong Kong, now living in Shanghai, and has worked at South China Morning Post, Apple Daily, Shanghai Daily, and Global Times.