Thailand Travel Trends 2026: UK Holidaymakers Seek Romance, Wellness and Family Escapes

Thailand continues to captivate British travellers, with visitor numbers reaching record highs since the pandemic. Latest figures reveal that more than one million UK visitors have travelled to Thailand, highlighting the destination’s enduring appeal. New research from Destination2 shows that Thailand is attracting a broader audience than ever before. While

STB and Traveloka Renew Partnership to Boost Singapore Tourism Across APAC

The Singapore Tourism Board (STB) and Traveloka have renewed their strategic partnership to strengthen Singapore’s position as a preferred destination for travellers across Asia-Pacific. The new Memorandum of Understanding (MoU) expands the collaboration into Australia while introducing new initiatives focused on events marketing, destination storytelling and AI-powered tourism promotion. At

IATA Releases 2025 World Air Transport Statistics as Premium Travel Climbs

The International Air Transport Association (IATA) has released the latest edition of its World Air Transport Statistics (WATS), providing one of the aviation industry’s most comprehensive annual snapshots. Covering data through 2025, the report highlights continued growth in passenger demand, premium travel, airline operations and aircraft utilisation across global markets.

Klook and Korea Tourism Organization Renew Partnership to Boost Smart Tourism and Regional Travel

Klook and the Korea Tourism Organization (KTO) have renewed their strategic partnership, signing a new Memorandum of Understanding (MoU) to accelerate digital tourism innovation, promote Korea’s regional destinations, and enhance travel experiences through AI-powered solutions. The renewed agreement focuses on four key priorities: “Korea continues to capture the imagination of

Global Hotel Alliance Reports Double-Digit Growth in Q2 2026

Global Hotel Alliance (GHA) delivered another strong quarter, reporting double-digit growth across revenue, room nights and loyalty engagement in Q2 2026 as international travel demand remained resilient despite ongoing geopolitical uncertainty. The world’s largest alliance of independent hotel brands generated US$858 million in total revenue during the second quarter, representing

Marriott Bonvoy and JAL Launch First-Ever Strategic Loyalty Partnership in Japan

Marriott Bonvoy and Japan Airlines introduce reciprocal elite status matching, exclusive rewards, and enhanced travel benefits across flights and hotel stays. Marriott Bonvoy, Marriott International’s award-winning travel program, and the JAL Mileage Bank (JMB) program from Japan Airlines (JAL) have launched a strategic travel loyalty partnership that delivers exclusive benefits

Thailand Showcases Rainy Season Travel with Blooming and Bright Amazing Thailand

The Tourism Authority of Thailand (TAT) is inviting travellers to experience “Blooming and Bright Amazing Thailand”, a seasonal campaign highlighting the beauty of Thailand during the rainy season. This shoulder travel period transforms the country’s landscapes with lush greenery, spectacular waterfalls, fewer crowds, and a more relaxed travel atmosphere. Unlike

Anurak Lodge Wins Regenerative Tourism Award at 2026 Responsible Tourism Awards

Southern Thailand ecolodge recognized for restoring nature and supporting local communities through regenerative tourism. Responsible tourism pioneer Anurak Lodge has been honored with the Regenerative Tourism award at the 2026 Responsible Tourism Awards Southeast Asia, recognizing its long-term commitment to ecological restoration and community-based tourism in southern Thailand. The regional

Vietnam Sees Nearly 50% Rise in International Travel Searches on Agoda

Vietnam is attracting significantly more international travelers, with digital travel platform Agoda reporting that international accommodation searches for the destination increased by nearly 50% year over year in 2025. The growth reflects stronger global demand, supported by visa reforms, expanded air connectivity, and continued investment in tourism infrastructure. According to

The Ritz-Carlton, Langkawi Appoints Vincent Pauchon as General Manager

The Ritz-Carlton, Langkawi has appointed Vincent Pauchon as General Manager, marking a new leadership chapter for the luxury beachfront resort. Drawing on extensive experience within The Ritz-Carlton brand and its ultra-luxury Ritz-Carlton Reserve portfolio, Pauchon will oversee the property’s continued focus on personalized luxury, wellness, sustainability, and guest experience. For

Xiaohongshu Hotel Playbook Seminar Targets Hong Kong Growth Shift Strategy Seminar

Xiaohongshu and Hong Kong hotel leaders are reshaping hospitality marketing through content-led travel discovery, targeting rising independent travellers and conversion-driven digital funnels. At a Glance Editor’s Insight Hong Kong’s hotel sector is entering a structural shift where visibility is no longer driven by OTAs alone, but by narrative-led discovery. Platforms

IHG Renews 24-Year Partnership With IHG Hotels & Resorts and Rugby Australia Through 2028

The renewed three-year agreement extends one of Australian sport’s longest-running hospitality partnerships, deepening IHG’s role in travel, accommodation and fan experiences across Australia and New Zealand. In Brief A 24-year partnership rarely survives in modern sport without evolving—and that is exactly what makes the renewed agreement between IHG Hotels &

Singapore Airlines Doubles London Gatwick Flights for Summer 2026, Adds Exclusive Kids’ Travel Cards

Singapore Airlines has increased its London Gatwick–Singapore service to double daily for the peak summer travel season, offering more flexibility for UK travellers and stronger onward connections across Asia-Pacific. To celebrate, the airline is also introducing exclusive Snap playing cards for children, available on Gatwick departures from mid-July while stocks

Traveloka and Marriott International Expand Multi-Year Distribution Partnership Across Southeast Asia

A Landmark Connectivity Deal in Southeast Asia Travel Traveloka and Marriott International have entered a multi-year distribution agreement designed to strengthen hotel visibility, booking efficiency, and real-time inventory access across Indonesia and Southeast Asia. Under the agreement, Traveloka is designated as a Certified Online Travel Partner of Marriott International, enabling

Marriott and Coca-Cola Launch Global Hotel Beverage Partnership Across Marriott Portfolio

Marriott International, Inc. and The Coca-Cola Company have announced a global beverage partnership that will expand Coca-Cola products across Marriott hotels worldwide. The rollout begins immediately and will extend across guestrooms, restaurants, lounges, and meetings and events over the coming months. The agreement broadens beverage choice across Marriott’s global portfolio,

Capella Hotel Group Launches Capella Residences Bangkok at WellEra Wellness Development

Capella Hotel Group today announced the launch of Capella Residences Bangkok, a 262-unit branded residential development forming the residential centrepiece of the WellEra project in Bangkok’s Lumpini district. Positioned at the intersection of Sarasin and Langsuan Roads and overlooking Lumpini Park, the project strengthens Bangkok’s positioning as a regional hub

WTTC Strengthens Hotel Sustainability Basics with Independent Certification Framework

WTTC Introduces Independent Certification for Hotel Sustainability Basics The World Travel & Tourism Council (WTTC) is strengthening its Hotel Sustainability Basics programme by transitioning it to an independent third-party certification scheme, marking a major step in the evolution of global hotel sustainability standards. The move aligns the programme with new

South Korean Travelers Favor Short Weekend Getaways, with Japan and China Leading Agoda’s 2026 Rankings

South Korean Travelers Prioritize Time-Efficient Travel as Japan and China Dominate Weekend Getaways As travelers increasingly seek to maximize experiences without taking additional leave, a growing preference for short, time-efficient holidays is reshaping outbound travel from South Korea. New data from Agoda shows nearby destinations in Japan and China are

Shanghai unveils 2026 Summer International Consumption Season with six themed city experiences

The 2026 Shanghai Summer International Consumption Season will run from July to October, covering peak summer travel, the Mid-Autumn Festival period, and China’s National Day holiday. The citywide program, branded under “Shanghai Summer, Join the Family Fun,” is designed to integrate tourism, culture, retail, and entertainment into a single seasonal

Stelliers Asia 2026 Unveils Finalists, Expands Awards to Recognize More Hospitality Talent

BANGKOK — Stelliers has announced the finalists for Stelliers Asia 2026, celebrating hospitality professionals whose leadership, creativity and service excellence continue to shape hotels across the region. The shortlist also marks a significant expansion of the awards programme, with three new categories recognizing the changing landscape of hotel operations. The

Global Hotel CEOs See Travel Demand Holding Strong Despite Inflation and Geopolitical Risks

Despite inflation pressures, geopolitical conflicts and uneven consumer spending, the world’s largest hotel companies believe global travel demand remains remarkably resilient heading into the second half of 2026. Speaking during the “View from the Boardroom” session at the NYU International Hospitality Investment Forum, executives from Hilton, Hyatt, IHG Hotels &