Red Bird Travel News is an independent travel publication available at paullotravel.com, delivering global travel news, hotel openings, airline developments, destination coverage, exclusive interviews, and independent reviews for travellers and industry professionals. Explore our media kit, audience profile and sponsorship opportunities.
Founded by Paul Lo, Red Bird Travel News operates as a digital travel newsroom focused on reporting the stories shaping the global hospitality and tourism industry. The publication provides coverage of hotel launches, brand expansions, airline and lounge developments, leadership appointments, and strategic industry movements across international markets.
With a global editorial perspective and strong coverage of Asia-Pacific alongside worldwide destinations, Red Bird Travel News connects hospitality brands, tourism organisations, and industry professionals with timely, relevant insights into the evolving travel landscape.
The publication is committed to concise, fact-driven journalism that prioritises clarity, accuracy, and relevance over promotional language.
Is Red Bird Travel News Useful?
It is highly useful for specific types of readers. Its model of collecting and organizing travel data serves practical purposes for two main groups:
1. Travel Industry Professionals (B2B)
- Efficient Tracking: Editors, travel agents, and PR professionals use it to see what rivals are launching without browsing dozens of corporate websites.
- Trend Spotting: It acts as a single dashboard to monitor global hotel openings, airline route expansions, and major tourism board campaigns.
2. Leisure Travelers & Points Enthusiasts (B2C)
- Trip Planning: It helps vacationers discover brand-new luxury hotels, cruise itineraries, or flight paths for their next trip.
- Perk Hunting: Readers looking for promotional deals, loyalty program updates, or luxury travel perks can find them compiled in one feed.
Editorial Focus
- Independent hotel and travel reviews
- Global travel news and hospitality industry developments
- Hotel openings and brand expansion strategies
- Airline news, lounges, and aviation developments
- Destination coverage and tourism trends
- Executive appointments and leadership changes
Content Include
- Hotels
- Airlines
- Cruise
- Tourism Organizations
- Promotions
- Openings
- Insights
- Appointments
- Interviews & Reviews
- 快讯（News Briefs in Chinese）
- OTA
- Best Hotel by cities
- Travel Guides
- Products We Recommend
Readers Are
- Luxury and budget travellers
- Hotel owners/operators/groups/brands
- Hotel management companies
- Hospitality professionals and hotel executives
- Tourism boards and destination marketers
- Airline and aviation industry stakeholders
- Travel trade professionals, suppliers, buyers, event organizers
- Frequent travellers and industry observers
Audience Profile
- Over 80 per cent of Red Bird Travel News readers have purchasing responsibility or influence.
- Over 70 per cent of readers hold upper management positions.
- Red Bird Travel News headquartered in Shanghai, has audience inside and outside mainland China, caters both English-speaking and Chinese readership.
- Readers are from mainland China (17.9%) US (13.9%) HK (12.7%) Singapore (7.6%) India (7.3) Thailand (7.1) Japan (3.3) Vietnam (3.3) Taiwan (3.1) Indonesia (2.8) Others (21%). Unique Visitors per month (11,502) Visits per month (15,503) – Google Analytics, Bing Webmaster Tools, Yandex.
Advertise on Red Bird Travel News
- Red Bird Travel News provides unique opportunities to reach a vast pool of travellers.
- It is consistently climbing up ranking for many travel related search terms on Google – including ‘Hotel Promotions’, ‘Hotel News’, ‘Tourism News’.
Advertisement Opportunities
- Banner
- eNewsletter
- Email Campaign (eBlast)
- Sponsored Articles
- Affiliate Advertising
Full submission guidelines available on our website.
Enquire: paul@paullotravel.com
Link Policy – Red Bird Travel News
Sponsored Content & Guest Contributions
Overview
To maintain the editorial quality, SEO integrity, and long-term search performance of Red Bird Travel News, all external links included in published content must follow the guidelines below.
This policy applies to:
- Sponsored content
- Guest posts
- Press releases
- Partner features
1. General Link Guidelines
We allow external links only when they are:
- Relevant to the article topic
- Naturally integrated into the content
- Helpful to the reader experience
- Not promotional in tone
2. Prohibited Link Practices
The following are not allowed under any circumstances:
- Keyword-stuffed anchor text (e.g. “cheap luxury hotels Asia booking online”)
- Overly promotional or sales-driven links
- Irrelevant SEO backlinks
- Link farming (multiple links to unrelated pages)
- Repeated links to the same domain
- Footer, sidebar, or hidden link placement
- Affiliate-heavy link stuffing
3. Allowed Link Usage
We allow:
- 0–2 contextual links per article (recommended maximum)
- Links to official brand websites
- Links that add informational value to the reader
- Natural brand mentions with relevant URLs
4. Anchor Text Rules
To protect SEO quality:
- Anchor text must be natural and descriptive
- Avoid exact-match SEO keywords
- Prefer brand names or neutral phrases
✔ Example (Allowed)
- “Visit the official Raffles Hotels website”
- “according to the hotel’s official announcement”
❌ Example (Not Allowed)
- “best luxury hotels in Singapore cheap booking deals”
5. Sponsored Link Attribution
For sponsored or paid content:
- Links may be marked with rel=”sponsored” or nofollow
- Editorial team reserves the right to adjust link attributes for SEO compliance
- Sponsored links must still follow relevance and quality rules
6. Editorial Rights
Red Bird Travel News reserves the right to:
- Edit or remove any links before publication
- Adjust anchor text for SEO clarity
- Replace or shorten URLs if necessary
- Decline publication if link requirements are not met
7. SEO Protection Principle
Our goal is to maintain:
- Strong domain authority
- Clean backlink profile
- High-quality Google Discover eligibility
- Long-term search visibility
8. Non-Compliance
Content that violates this policy may:
- Be returned for revision
- Be rejected without publication
- Be modified before going live
9. Agreement
By submitting content, you confirm that:
- You accept this link policy
- You understand link adjustments may be made for SEO purposes
- You agree to editorial discretion on all outbound links
Simple Summary
We allow limited, relevant, and natural links only. We do not accept SEO link building, keyword-stuffed anchors, or promotional link farming.
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