Red Bird Travel News
Independent Travel Media Covering Hotels, Airlines & Hospitality
Red Bird Travel News is an independent travel media publication covering hotel news, airline developments, hospitality, tourism and travel across Asia-Pacific and global markets.
Founded by Paul Lo, Red Bird Travel News operates as a digital travel newsroom focused on reporting the stories shaping the global hospitality and tourism industry. The publication covers hotel openings, brand expansions, airline and lounge developments, leadership appointments, destination developments and major industry movements.
With a strong Asia-Pacific focus and a global editorial perspective, Red Bird Travel News connects travellers, hospitality brands, tourism organisations and travel industry professionals with timely and relevant coverage of the evolving travel landscape.
The publication is committed to concise, fact-driven journalism that prioritises clarity, accuracy and relevance over promotional language.
What We Cover
Red Bird Travel News covers the latest developments across the global travel and hospitality industry, with a strong focus on Asia-Pacific.
- Hotels & Hospitality — Hotel openings, developments, brand launches, expansions and hospitality industry news
- Airlines & Aviation — Airline developments, new routes, lounges, aviation news and passenger travel
- Destinations & Tourism — Destination news, tourism initiatives, events and travel developments
- Travel Trends & Insights — Industry developments, emerging trends and the future of travel
- Leadership & Appointments — Executive appointments, leadership changes and hospitality industry moves
- Interviews & Reviews — Exclusive interviews with travel and hospitality leaders, plus independent hotel and travel reviews
- Cruise & Travel Products — Cruise developments, selected travel products and travel-related recommendations
- Travel Guides & Hotel Promotions — Destination guides, hotel promotions and selected travel offers
- China Travel News — Chinese-language news briefs and developments relevant to the China travel market
- Online Travel — OTA developments, online travel distribution and digital travel trends
Readers Are
Red Bird Travel News reaches a diverse audience across the travel and hospitality ecosystem, including:
- Luxury and budget travellers
- Hotel owners, operators, groups and brands
- Hotel management companies
- Hospitality professionals and hotel executives
- Tourism boards and destination marketers
- Airline and aviation industry stakeholders
- Travel trade professionals, suppliers, buyers and event organisers
- Frequent travellers and travel industry observers
Audience Profile
Red Bird Travel News serves both English-speaking and Chinese-speaking audiences, with a strong Asia-Pacific readership and international reach.
According to available website analytics:
- More than 80% of readers have purchasing responsibility or influence
- More than 70% of readers hold upper-management positions
- The audience includes readers across mainland China, the United States, Hong Kong, Singapore, India, Thailand, Japan, Vietnam, Taiwan, Indonesia and other international markets
- Monthly unique visitors: approximately 11,500
- Monthly visits: approximately 15,500
Audience figures are based on website analytics and may fluctuate over time.
Editorial Independence
Red Bird Travel News operates as an independent travel media publication.
Our editorial coverage includes industry announcements and press releases alongside original reporting, interviews, analysis and independent hotel and travel reviews. Submitted material is subject to editorial review, and publication is not guaranteed.
Sponsored and commercial content is clearly identified, while editorial decisions remain subject to our publishing standards.
For full details on submitting press releases, sponsored content and other material, please see our Submission Policy.
Why Partner With Red Bird Travel News?
Red Bird Travel News provides hotels, airlines, tourism organisations, hospitality companies and travel brands with opportunities to reach an engaged audience interested in travel, hotels, aviation and the wider tourism industry.
The publication’s strong Asia-Pacific focus provides an effective platform for brands seeking visibility among travellers and travel industry professionals across China, Southeast Asia, India and other international markets.
Red Bird Travel News also continues to build organic visibility across travel-related searches, including hotel news, tourism news and hotel promotions.
Advertising & Media Opportunities
Available opportunities include:
- Display Advertising
- Newsletter Advertising
- Email Campaigns
- Sponsored Articles
- Affiliate Advertising
- Brand Partnerships
- Travel & Hospitality Features
All commercial opportunities are subject to editorial and publishing guidelines.
For enquiries:
Link Policy
Sponsored Content & Guest Contributions
To maintain the editorial quality, SEO integrity and long-term search performance of Red Bird Travel News, external links included in published content must be relevant, naturally integrated and useful to readers.
This policy applies to:
- Sponsored content
- Guest contributions
- Press releases
- Partner features
General Link Guidelines
External links are permitted when they are:
- Relevant to the article topic
- Naturally integrated into the content
- Helpful to the reader experience
- Not promotional in tone
Prohibited Link Practices
The following are not accepted:
- Keyword-stuffed anchor text
- Overly promotional or sales-driven links
- Irrelevant SEO backlinks
- Link farming
- Multiple links to unrelated pages
- Footer, sidebar or hidden link placement
- Affiliate-heavy link stuffing
Allowed Link Usage
We generally allow:
- 0–2 contextual links per article
- Links to official brand websites
- Links that provide informational value
- Natural brand mentions with relevant URLs
Anchor Text
Anchor text must be natural and descriptive.
We prefer brand names or neutral descriptive phrases rather than exact-match SEO keywords.
Allowed:
“Visit the official Raffles Hotels website”
Not allowed:
“best luxury hotels in Singapore cheap booking deals”
Sponsored Link Attribution
Sponsored or paid links may be marked with rel="sponsored" or nofollow where appropriate.
Red Bird Travel News reserves the right to adjust link attributes to comply with search-engine and editorial requirements.
Editorial Rights
Red Bird Travel News reserves the right to:
- Edit or remove links before publication
- Adjust anchor text for clarity and relevance
- Replace or shorten URLs where necessary
- Request revisions
- Decline publication if content or links do not meet our requirements
SEO & Editorial Quality
Our goal is to maintain:
- A high-quality backlink profile
- Relevant and useful outbound links
- Strong editorial standards
- Long-term search visibility
- Eligibility for search and discovery features
Content that does not comply with these guidelines may be returned for revision, modified before publication or rejected.
By submitting content, you acknowledge and accept Red Bird Travel News’ editorial and link policies.
In summary: We accept limited, relevant and natural links. We do not accept SEO link building, keyword-stuffed anchors or promotional link farming.