Agoda 20th Birthday
Following the wrap-up of Agoda’s 20th Birthday Sale campaign, participating accommodation partners recorded an increase in demand, with promotion bookings jumping over 70% at the start of the sale. The initiative also generated more than 470 million impressions across global marketing channels including social media content, digital advertisements and influencer engagement, in about two weeks.
Running from 7 to 21 May 2025, the birthday campaign offered travelers worldwide exclusive deals of up to 70% across accommodation, flights and activities, while providing increased visibility and marketing support to partners. The campaign saw high customer demand for bookings on the Agoda platform, a success was amplified by the participation of close to 35,000 partners across accommodations, airlines, activities providers and strategic partners.
“We’re proud to mark this milestone with a campaign that delivered strong results for our partners,” said Andrew Smith, Senior Vice President, Supply at Agoda. “On just the first day, participating partners saw promotion bookings increasing by over 70%, and that strong momentum carried through the entire 15 days. “
The campaign featured the participation of close to 30 airline partners, over 34,700 accommodation partners, more than 100 activity providers across Agoda’s platform as well as over 30 strategic partners including eCommerce platforms like ShopBack, Kakaopay, Paytm, loyalty program partners such as LINE TRAVEL (Taiwan), digital payment platforms like Visa as well as financial institutions like HSBC.
Anon Khongsirikhunt, General Manager, Grande Centre Point Hotel Ratchadamri shared, “This campaign really drove strong demand and visibility for us. We have always found Agoda to be an innovative and data-savvy partner, and on this occasion.”
Pinyot Pibulsonggram, Vice President, Sales at Thai Vietjet said, “The Agoda 20th Birthday Sale campaign drove a noticeable uplift in flight bookings for us. Agoda’s ability to create integrated, cross-vertical promotions helped us expand our reach.”
“We look forward to building on this success and bringing even more exciting opportunities to the ShopBack community,” shared Joel Leong, Co-Founder, ShopBack, one of the strategic partners who participated in Agoda’s 20th Birthday Sale campaign.
Also read Agoda and Macao Government Tourism Office Join Forces to Showcase Macao’s Unique Charms
