ANA is giving UK and European travellers free domestic flights across Japan, encouraging deeper regional exploration with seamless multi-stop itineraries
Japan just became even easier — and more affordable — to explore. All Nippon Airways (ANA) has introduced an enticing new offer that gives UK and European passengers free domestic flights across its extensive Japan network. Available now through the end of January, the initiative is part of a joint campaign with the Japan National Tourism Organization (JNTO) to inspire travellers to look beyond the usual big-city stops and discover Japan’s lesser-known regions.
A Major Push to Explore Regional Japan
Japan continues to break tourism records, welcoming 36.87 million international visitors in 2024. Yet most travellers still flock to a handful of famous urban centres, leaving countless culturally rich regions underexplored. Although more than 90% of visitors express interest in venturing beyond major cities, fewer than 10% actually do so.
ANA’s new domestic flight incentive is designed to change that.
Introducing the Stopover & Add-on Free Fare
At the core of the campaign is ANA’s Stopover & Add-on Free Fare, an upgrade that allows travellers and trade partners to design multi-stop journeys across the country — without adding extra charges for economy-class stopovers.
The offer sits on top of ANA’s existing Add-on Free Fare scheme, unlocking exceptional flexibility for international passengers. With this perk, travellers flying into Japan from Europe can move effortlessly between iconic cities and regional destinations, without worrying about increasing costs.
Build Seamless, Multi-City Itineraries
This initiative gives passengers the freedom to mix Japan’s best-known destinations with its most authentic local experiences. Whether it’s:
- The windswept coastlines and rugged mountains of Tohoku
- The atmospheric onsen towns and volcanic landscapes of Kyushu
- The turquoise waters and subtropical islands of Okinawa
— travellers can craft a more immersive, personalised itinerary at no additional domestic fare.
Why the Campaign Matters Now
Japan’s tourism boom has created growing interest in sustainable and balanced travel. By encouraging visitors to explore more widely, ANA and JNTO aim to:
- Reduce crowding in popular cities such as Tokyo, Osaka, and Kyoto
- Spread economic benefits to rural and regional communities
- Introduce travellers to experiences that go far beyond the usual “Golden Route”
- Highlight Japan’s extraordinary cultural and geographical diversity
The free domestic flight offer aligns with broader national efforts to promote sustainable tourism and improve regional accessibility.
A Win for Travellers and the Travel Trade
The offer is not only appealing for leisure travellers but also for travel advisors and tour operators creating bespoke Japan itineraries. With free economy stopovers built directly into ANA’s fare structure, the planning process becomes smoother and more cost-effective.
Ideal for First-Timers and Repeat Visitors
- First-timers can pair classic destinations with an authentic regional experience.
- Repeat travellers can dive deeper into lesser-visited prefectures without incurring additional flight costs.
- Long-haul passengers from the UK and Europe benefit from a better-value, multi-city Japan experience.
How to Take Advantage of the Offer
- Valid for passengers originating in the UK and Europe
- Applicable to select ANA international fares
- Free domestic flights must be booked as part of the same itinerary
- Promotion runs from now until the end of January
Travellers are encouraged to plan early, especially during peak holiday seasons or major regional festivals.
At a Glance
- Airline: All Nippon Airways (ANA)
- Offer: Free domestic flights within Japan
- Eligible Markets: UK and Europe
- Campaign Partners: ANA & Japan National Tourism Organization (JNTO)
- Fare Type: Stopover & Add-on Free Fare (economy)
- Booking Window: Now until end of January
- Purpose: Promote deeper regional travel beyond major cities
- Highlight Regions: Tohoku, Kyushu, Okinawa and more
- Tourism Context: Japan welcomed 36.87M visitors in 2024; regional travel remains low
Also read JCB and Agoda Forge Strategic Partnership to Elevate Travel to Japan
