How will Banyan Group mark three decades of purpose-driven hospitality?
Banyan Group has launched “100 Journeys”, a 100-day global celebration leading up to the grand opening of its 100th property, Mandai Rainforest Resort by Banyan Tree in Singapore, set for 27 November – 3 December 2025.
Spanning 1 September to 9 December 2025, the campaign honours the people, places, and communities that have shaped the Group’s growth from its first resort in Phuket to a portfolio of 100 resorts and hotels under 12 brands across 20 destinations.
Highlights include:
- 100 Discoveries: Curated cultural and nature-based experiences, such as Tibetan pottery in Ringha, cooking classes in Phuket, meditation in Kyoto, shipwreck diving in the Maldives, and eco-walks in Corfu.
- 100 Impacts: Conservation and community projects including coral restoration in the Maldives, bird conservation in Suzhou, sea turtle releases in Bintan, clean water initiatives in Yangshuo, and youth mentorship through the Seedlings Programme.
- 100 Stories: Guest, associate, and community reflections shared as digital postcards, with the top three storytellers winning complimentary stays.
The festivities will culminate in a week-long festival in Singapore, featuring trails, wellbeing sessions, and community activities. Proceeds from tickets will be matched 1:1 by Banyan Group and donated to the President’s Challenge in support of local charities.
At a Glance:
- Milestone: 100th property opening (Mandai Rainforest Resort, Singapore)
- Campaign Period: 1 Sept – 9 Dec 2025
- Culmination: Festival week, 27 Nov – 3 Dec 2025
- Scope: 100 properties, 12 brands, 20 destinations
- Initiatives: Cultural experiences, conservation projects, community storytelling
- Impact: Festival proceeds matched and donated to President’s Challenge
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