Expedia Traveler Value Index
Expedia Group‘s latest research reveals significant shifts in how travelers plan and book travel compared to previous years, including a surge in social media influence and the impact of trust.
Drawing on insights from over 11,000 consumers across 11 global markets, the 2025 Traveler Value Index offers a valuable roadmap for travel brands seeking to meet evolving expectations.
Greg Schulze, chief commercial officer at Expedia Group, said: “In today’s climate of economic and geopolitical uncertainty, understanding how travelers’ plans, preferences, and values are shifting has never been more important. What’s clear from this year’s data is that, despite these changes, the desire to travel remains a fundamental part of everyone’s lives. .”
2025 Traveler Value Index Key Findings:
1. Travel remains a priority: Despite ongoing global uncertainties, travel remains a top priority for many consumers. The Index shows that 88% of consumers plan to take a leisure trip within the next year, and 68% plan to book international travel, an increase of 19% from 2022.
2. Price and Trust: Price continues to be a vital factor in travel decisions, with 58% of consumers expecting to be more price-conscious in the next year. However, trust has emerged as an equally important factor, with 75% of travelers willing to pay more for accommodations with better reviews.
3. Increasing use of social media: The research also shows a substantial increase in the use of social media for travel inspiration. About 61% of travelers now find trip ideas on social platforms, compared to 35% in 2022. In addition, 73% of travelers admit that influencer recommendations have influenced their booking decisions.
4. Loyalty programs continue to grow: Loyalty programs continue to be a critical part of the travel booking process. The Index shows that 83% of travelers consider travel as their top category for redeeming loyalty points, and 82% are open to booking through non-travel loyalty programs.
5. Regional and generational differences: The research also highlights notable regional and generational differences in travel priorities. Consumers in China, the UK, and Germany are more likely to plan international trips within the next 12 months. Younger travelers, particularly those under 40, often blend work and leisure, opting for ‘bleisure’ and ‘flexcation’ trips.
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