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Frasers Hospitality Asia Expansion Strategy
Frasers Hospitality has announced plans to open 18 new serviced and hotel residences across Asia by 2028, reinforcing the company’s strategic focus on serviced living across key regional markets.
The expansion pipeline will be led by a new Fraser Suites Bangkok flagship property, scheduled to open in the second half of 2026. The development signals the next evolution of the Fraser Suites brand while strengthening Frasers Hospitality’s footprint in one of Southeast Asia’s major gateway cities.
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Key Takeaways
• Frasers Hospitality plans 18 new Asian serviced residences by 2028
• Fraser Suites Bangkok flagship scheduled for Q4 2026
• Expansion pipeline spans Southeast Asia, China and Japan
• Growth driven by demand for longer-stay accommodation
• New Modena by Fraser properties planned in Chengdu and Dalian
Property Overview: Fraser Suites Bangkok Flagship
The Fraser Suites Bangkok flagship will anchor Frasers Hospitality’s regional expansion strategy. Scheduled to open in Q4 2026, the 261-room serviced residence will debut a refreshed Fraser Suites brand concept designed around experience-led long-stay living.
Located within the top ten floors of a 45-storey premium office tower, the property will be integrated with the 160,000-square-metre One Bangkok retail development in the heart of the Thai capital. The mixed-use complex places residents within Bangkok’s central business and lifestyle district.
Accommodation will feature contemporary Thai-inspired interiors and layouts designed for extended stays. Facilities are expected to include two dining venues, curated wellness offerings and personalised services tailored to longer-term residents.
The property’s positioning within one of Bangkok’s most significant urban developments reflects Frasers Hospitality’s strategy of integrating serviced residences within major mixed-use hubs.
Quote from Management
Ms Eu Chin Fen, Chief Executive Officer of Frasers Hospitality, said the company’s strategy focuses on disciplined growth aligned with evolving travel patterns.
She noted that demand for serviced living continues to rise as mobility increases and travel habits shift toward longer stays.
“Asia continues to present strong opportunities as travel and work patterns evolve. Our strategy centres on investing in assets and brands designed for extended living while remaining resilient across market cycles,” she said.
The group reported continued growth in corporate bookings in 2025, driven by increasing demand for accommodation that supports flexible working arrangements and longer-term assignments.
Expanding Regional Pipeline
Frasers Hospitality has secured six new development signings across Malaysia, Indonesia, Vietnam, China and Japan, strengthening its development pipeline across major Asian markets.
Two of these projects are scheduled to open later this year, contributing to seven new serviced and hotel residences expected to commence operations across Asia in 2026.
The pipeline reflects the group’s focus on expanding its serviced residence portfolio while maintaining a consistent extended-stay hospitality offering across the region.
Deepening Presence in Southeast Asia
Southeast Asia remains a key growth market for Frasers Hospitality, with new projects underway in Malaysia and Vietnam.
Capri by Fraser, Penang will introduce 248 rooms designed for independent travellers seeking flexible communal spaces and lifestyle-focused accommodation. The property will be located near George Town, a UNESCO-listed heritage district.
Meanwhile, Fraser Residence Putrajaya will provide 283 serviced apartments overlooking Putrajaya Lake. The property will focus on family-friendly facilities, including a games room and children’s playroom.
In Vietnam, Fraser Residence Hinode City, Hanoi will add 401 serviced residences within a mixed-use development on the edge of the capital. The project is scheduled to open by the end of 2026 and will offer convenient access to Hanoi’s commercial and lifestyle districts.
Expanding into the Premium Rental Segment in China
Frasers Hospitality is also expanding its presence in China’s premium rental apartment segment through the Modena by Fraser brand.
Two properties are planned:
- Modena by Fraser Chengdu, scheduled to open in Q3 2026
- Modena by Fraser Dalian, expected in Q3 2027
Both developments will target young working professionals, offering serviced apartments with shared amenities and proximity to major transport hubs and employment centres.
The Chengdu property will be located near Chengdu Railway Station and the popular Taikoo Li Chengdu retail complex, while the Dalian project will sit close to the Dalian Economic and Technological Development Zone.
Broadening Presence Beyond Major Cities
Frasers Hospitality is also expanding into secondary destinations with Fraser Residence Wuzhen, scheduled to open in Q4 2026.
Located in the historic Jiangnan water town of Wuzhen, the 117-unit property will offer one- and two-bedroom apartments with fully equipped kitchens. The project reflects growing demand for extended-stay accommodation in culturally significant destinations beyond major metropolitan areas.
In Japan, Fraser Place Roppongi Tokyo will introduce 120 serviced apartments in one of Tokyo’s most established cultural and lifestyle districts. The property, expected to open in Q3 2026, will offer studio to two-bedroom apartments alongside a residents’ lounge and indoor gym.
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Brand Background: Frasers Hospitality
Frasers Hospitality is the hospitality arm of Frasers Property, operating serviced residences and hotel residences across Asia, Europe, the Middle East and Australia.
The company manages multiple brands including Fraser Suites, Fraser Residence, Fraser Place, Capri by Fraser, and Modena by Fraser. Its portfolio focuses on long-stay and serviced living concepts designed for business travellers, expatriates and extended-stay guests.
With demand for flexible accommodation continuing to grow, the group’s strategy emphasises expansion in markets where longer-stay travel and hybrid work patterns are becoming structurally embedded.
Travel Tools for Frequent Travellers
For readers planning extended trips across Asia, we also maintain a list of travel tools we recommend, including useful travel products for frequent travellers and travel gear frequently used on our trips.
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