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Garner Hotels has officially debuted in Greater China with the opening of Garner Beijing 798 Art District, marking the entry of IHG Hotels & Resorts’ 14th brand into the region. The launch reflects growing demand for conversion-friendly hotel brands as owners increasingly seek flexible ways to upgrade existing properties. The midscale-to-upper-midscale brand is positioned to support rapid hotel conversions while maintaining international brand standards.
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Key Takeaways Garner Hotels
- Garner Hotels becomes IHG’s 14th brand in Greater China
- First property opens in Beijing’s 798 Art District
- Brand launched globally in 2023 and already exceeds 100 hotels
- Designed for efficient hotel conversions and flexible operations
- Multiple projects signed in Shanghai, Chongqing and Hangzhou
Property Overview
Garner Beijing 798 Art District represents the brand’s first hotel in Greater China and serves as a flagship example of its conversion-focused development model.
Positioned in the midscale to upper-midscale segment, Garner Hotels focuses on adapting existing properties through flexible renovation strategies. Owners can choose between light, medium or heavier renovation approaches depending on asset condition, allowing projects to open faster while controlling costs.
The brand’s guest experience is built around three service pillars designed to deliver reliable comfort with individual character.
The “Get Comfortable” concept emphasizes flexibility in daily routines, including extended breakfast hours and convenient service options such as 24-hour delivery.
The “Good Stuff to Keep You Going” pillar focuses on practical guest amenities, including self-serve beverage stations and adaptable public spaces that can serve multiple functions throughout the day.
The third pillar, “Made with Character,” encourages local expression through interactive details such as welcome treats, creative design touches and guest participation elements that reflect each property’s identity.
Together, these features aim to deliver consistent service standards while allowing individual hotels to maintain their own personality.
Quote from Management
Daniel Aylmer, Chief Executive Officer of Greater China at IHG Hotels & Resorts, said the launch reflects the group’s long-term commitment to the region and the growing demand for conversion-focused brands.
According to Aylmer, the introduction of Garner Hotels strengthens IHG’s portfolio across the conversion market and complements other brands such as Vignette Collection and voco.
He noted that Garner’s adaptable model allows owners to balance investment efficiency with guest experience, supporting sustainable hotel upgrades across different market segments in Greater China.
Location & Destination Context
The first property, Garner Beijing 798 Art District, is located within one of the Chinese capital’s most prominent cultural districts.
The 798 Art District is known for its galleries, design studios and contemporary art spaces, attracting both domestic visitors and international travelers interested in Beijing’s creative scene.
The location places the hotel within reach of major attractions in the Chinese capital while also offering proximity to Beijing Capital International Airport and key business districts.
As China’s domestic tourism and urban travel markets continue to evolve, districts such as 798 have become increasingly important destinations for lifestyle-focused hotels.
Brand Background
Garner Hotels was launched globally by IHG Hotels & Resorts in 2023 as a conversion-focused brand designed to scale quickly within the midscale segment.
Since its introduction, the brand has grown rapidly, with more than 100 hotels already open worldwide. The expansion into Greater China marks the next phase of its international rollout.
The brand’s development strategy focuses primarily on converting existing hotels rather than building new properties from the ground up. This approach enables owners to bring assets under an international brand umbrella more quickly while benefiting from IHG’s global distribution and loyalty ecosystem.
Garner properties are integrated into the IHG One Rewards platform, which connects hotels to more than 160 million members globally and provides access to the company’s digital booking channels, revenue management systems and marketing network.
Following the Beijing debut, additional Garner properties have already been signed in several major Chinese markets, including Shanghai’s Lujiazui financial district, Chongqing’s Jiefangbei commercial center and Hangzhou near West Lake.
These projects indicate strong interest from owners seeking flexible conversion options within the evolving midscale hotel segment.
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