H World Group
H World Group Limited has reopened the Steigenberger Icon Europäischer Hof Baden-Baden after extensive renovations. Founded in 1930 and the birthplace of the Steigenberger brand, the hotel is a landmark in German hospitality and now blends its historic charm with contemporary luxury.
He Jihong, Chief Strategy Officer of H World Group, and Chair of H World International, says, “The reopening signals the H World’s long-term dedication to expanding our international footprint while respecting local culture and brand identity.”
The reopening marks a milestone since H World’s 2021 acquisition of Deutsche Hospitality (now H World International) and underscores the Group’s commitment to preserving heritage assets while expanding globally.
Located in the heart of Baden-Baden, the property features 126 individually designed rooms, suites, and apartments, combining noble materials, custom furniture, and nature-inspired palettes. Amenities include fine dining at Café de l’Europe, the Auerhuhn Lounge Bar, the Luiza Rooftop Terrace & Bar, a 1,300-square-meter spa, and state-of-the-art meeting spaces. Guests can also visit Germany’s first Porsche Studio within the hotel’s retail space.
By merging German heritage with global resources, H World aims to elevate the Steigenberger brand in Europe while driving international growth.
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