Ho Chi Minh City Showcases  a Bold New Campaign "Find Your Vibes"
Ho Chi Minh City by night

Ho Chi Minh City  “Find Your Vibes”

As Vietnam commemorates the 50th anniversary of national reunification, Ho Chi Minh City Department of Tourism proudly launches “Find Your Vibes” campaign,  inviting global travelers to discover a destination where heritage meets innovation, and tradition pulses alongside creativity.

Positioned as Southeast Asia’s rising star, Ho Chi Minh City is not just a place on the map, but a living experience full of energy, flavor, and cultural depth.

At the heart of the campaign is “50 Flashes“, a cinematic short film capturing 50 unforgettable moments from across the city. More than a visual montage, the film is an emotional journey — weaving together iconic architecture, sacred temples, vibrant markets, and spontaneous street scenes into one fluid story of life in motion.

Hotel Continental Saigon – timeless elegance in the heart of bustling city
Hotel Continental Saigon – timeless elegance in the heart of bustling city
Savor Saigon’s favorite rice dish with grilled pork and pickled veggies.
Savor Saigon’s favorite rice dish with grilled pork and pickled veggies.
Tan Dinh Church – the unique pink church that captures every traveler's attention
Tan Dinh Church – the unique pink church that captures every traveler’s attention

View 50 Flashes here

In addition to the campaign, Ho Chi Minh City Tourism proudly unveils a vibrant 50th Anniversary logo to mark this historic milestone. Through the “Find Your Vibes’ campaign, Ho Chi Minh City extends a sincere invitation to travelers worldwide: experience a city where tradition and innovation coexist seamlessly, where every street reflects a rich cultural heritage, and where the energy of progress drives a vibrant and forward-looking future.

Also read International Travel Expo HCMC 2023


Paul Lo

Paul is the publisher of Red Bird Travel News, from Hong Kong, now living in Shanghai, and has worked at South China Morning Post, Apple Daily, Shanghai Daily, and Global Times.

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