Holiday Inn Express “Dawn”
IHG Hotels & Resorts’ (IHG) upper-midscale brand, Holiday Inn Express, has launched its latest 5.0 product model, “Dawn,” in response to evolving consumer expectations for value and a more thoughtful approach to hotel investment.
The new model brings comprehensive upgrades in space design, service details, and smart experiences, driven by enhanced construction efficiency and optimized cost management. By delivering cost savings and operational improvements, the 5.0 aims to boost both investment returns and guest satisfaction.
The hotel band marked a significant milestone during the launch event for its latest 5.0 product model, securing agreements for thirty new projects. These developments are strategically located in prime areas, including CBD cores in tier-one cities, transportation hubs, popular cultural and tourism destinations, and key industrial parks—closely aligning with the brand’s site selection strategy and reflecting current investment trends in the sector.
The event attracted a strong presence of returning property owners, resulting in repeat investments and multiple project signings. This positive response highlights the brand’s robust market appeal and the high level of investor confidence in its long-term value.
Jerome Qiu, Chief Operating Officer, IHG Greater China: “..The new 5.0 is a bold reflection of our insight into the next generation of travelers. We want the revamped Holiday Inn Express to mirror the first light of dawn—illuminating the path for guests while guiding investors through changing market cycles, driving both growth and returns.”
The Holiday Inn Express 5.0 model focuses on meeting the evolving needs of the new generation of travelers. The model offers a range of comprehensive upgrades, from space design to guest experience.
Guest rooms have undergone a comprehensive upgrade, incorporating a range of thoughtfully designed amenities such as wireless charging, integrated 3-in-1 ports, motion-sensing nightlights, high-speed hairdryers, ergonomic chairs, smart toilets, and 65-inch smart TVs.
The 5.0 model also enhances its investment value framework, supporting partners in achieving steady growth. It features cost control and improved investment efficiency by optimizing per-room construction costs.
IHG further supports hotel owners through a three-tier procurement support system. This system provides transparency through the IHG Global Procurement Platform, service through a dedicated complaint feedback channel, and empowerment through data with precise market price benchmarking.
Kent Sun, Chief Development Officer, IHG Greater China: “..We are focused not only on creating a high-quality product with our investors but also on driving innovation to deliver stable returns—striking the optimal balance between cost efficiency and guest experience.”
Established in 1991, Holiday Inn Express has consistently played a key role in the international upper-midscale hotel brand industry. Since entering Greater China in 2004, the brand has grown through brand upgrades, product innovation, and a robust investment model.
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