Hyatt and Chase deepen their partnership to reward travelers, expand World of Hyatt benefits, and enhance loyalty value for Chase cardmembers worldwide
Hyatt Hotels Corporation has announced an expanded agreement with Chase, building on their longstanding collaboration that connects the World of Hyatt loyalty program with Chase cardmember rewards.
The renewed partnership aims to deliver more ways for travelers to earn, redeem, and enjoy exclusive perks across Hyatt’s premium global portfolio — from Park Hyatt and Alila to all-inclusive resorts worldwide.
Driving Loyalty Growth and Member Value
World of Hyatt has become the fastest-growing loyalty program in the global hospitality industry, now surpassing 60 million members with a nearly 30% annual growth rate since 2017.
Hyatt’s loyalty-first strategy continues to pay off: members not only book more frequently and stay longer, but also spend more directly with the brand compared to non-members.
“Our expanded agreement with Chase marks an exciting next chapter in how we grow, reward, and engage with our most loyal travelers,” said Mark Vondrasek, Chief Commercial Officer, Hyatt. “We’re creating more ways for Chase cardmembers to experience Hyatt’s global portfolio and for World of Hyatt members to be recognized beyond their stays.”
New Benefits and Financial Impact
The expanded collaboration will unlock new earning and recognition opportunities for travelers while boosting Hyatt’s financial performance.
Starting mid-2026, World of Hyatt Explorist status will become a new benefit for top-spending Chase Sapphire Reserve and Sapphire Reserve for Business cardmembers — extending elite recognition to more travelers.
Hyatt also expects the collaboration to increase stays booked through Chase Travel and Chase Ultimate Rewards, introducing more Chase cardmembers to Hyatt’s hotels worldwide.
Financially, Hyatt anticipates a strong upside:
- ~$50 million in adjusted EBITDA from credit card and partner programs in 2025
- Rising to ~$105 million by 2027, with ongoing growth ahead
- $47 million in upfront pre-tax cash to be recognized over the life of the agreement
“We are proud to deepen our over 15-year relationship with Hyatt,” said Allison Beer, CEO of Card & Connected Commerce, Chase. “By extending Hyatt’s presence in The Edit and offering loyalty status to Sapphire Reserve cardmembers, we’re delivering even greater value and flexibility to travelers.”
Expanding Hyatt’s Credit Card Portfolio
Hyatt and Chase will continue to build on the success of their co-branded cards — the World of Hyatt Credit Card and the World of Hyatt Business Credit Card — which have seen:
- 30% increase in card spend
- 25% growth in total cardmembers over the past two years
These cards offer clear, reliable value through a fixed award chart, milestone rewards, and redemption opportunities at nearly 1,500 Hyatt properties and 1,200+ Mr & Mrs Smith hotels worldwide.
World of Hyatt Credit Card Benefits
- Up to 9 points per $1 spent at Hyatt hotels
- 2 points per $1 on transit, dining, and airline purchases
- 1 free night annually (Category 1–4) + a second night after $15,000 annual spend
- Complimentary Discoverist status
World of Hyatt Business Credit Card Benefits
- 2 points per $1 in top three categories each quarter (e.g., dining, shipping, travel, digital ads)
- Up to $100 in Hyatt credits annually
- 9 points per $1 spent at Hyatt properties
- Complimentary Discoverist status
Looking Ahead: Broader Horizons for Travelers
With Hyatt’s robust pipeline of premium properties and Chase’s powerful rewards ecosystem, the partnership signals a stronger integration between travel loyalty and everyday spending.
As both brands expand their collaboration, travelers can expect even more opportunities to earn, redeem, and enjoy authentic hospitality experiences wherever they go.
At a Glance
- Partnership: Hyatt and Chase expand 15-year collaboration
- Program: World of Hyatt – 60M+ members, 30% annual growth since 2017
- New Benefit: Explorist status for top Chase Sapphire Reserve spenders (mid-2026)
- Financial Outlook: $50M EBITDA (2025) → $105M (2027)
- Portfolio Growth: 30% rise in card spend, 25% increase in members
- Properties Covered: 1,500 Hyatt hotels + 1,200+ Mr & Mrs Smith properties
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