IHG One Rewards Powers Up With KPL (King Pro League)
IHG One Rewards is teaming up with the King Pro League (KPL), China’s premier professional esports league, to deliver members a fresh way to turn loyalty points into passion-driven experiences. Through the collaboration, IHG One Rewards members in Greater China can now redeem points for KPL match tickets and exclusive fan packages—opening the door to thrilling live-action moments beyond the hotel stay.
The move taps into China’s booming esports market—expected to surpass 510 million users this year—while aligning with the evolving lifestyle preferences of Gen Z travelers. By blending esports with hospitality, IHG One Rewards is expanding its ecosystem to offer more immersive, personalized benefits that resonate with younger audiences.
“The spirit of perseverance in esports mirrors our commitment to creating exceptional travel experiences,” said Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China. “This partnership is both a strategic step to engage Gen Z and an emotional connection with their passions—delivering more joy, more choice, and more meaningful journeys.”
Expanding Member Benefits With Esports and Beyond
Launched on September 1, the new IHG One Rewards Points Mall introduces a dedicated KPL section, where members can redeem tickets and fan packages for live matches. Beyond esports, the catalogue covers dining, travel, retail, and lifestyle rewards, giving members flexible and rewarding ways to connect travel with everyday life.
Meeting Gen Z Where They Are
With nearly 70% of China’s esports audience under 30, the KPL partnership reflects IHG’s agile approach to cultural trends. It bridges esports, travel, and lifestyle into a single ecosystem that deepens engagement with the next generation of travelers.
A Future of More Than Stays
As IHG celebrates its 50th anniversary in Greater China, this initiative underscores the Group’s forward-looking strategy: delivering loyalty that inspires, empowers, and enriches. With 145 million members worldwide, IHG One Rewards continues to expand redemption opportunities that go far beyond the hotel experience—guided by the ethos of “Guest How You Guest.”
At a glance
- Partnership: IHG One Rewards × King Pro League (KPL)
- Launch: IHG One Rewards Points Mall, Sept 1, 2025
- New Benefits: Redeem points for KPL tickets + exclusive fan packages
- Audience: Tapping into China’s 510M+ esports users (70% under 30)
- Vision: Enriching loyalty with lifestyle, culture, and travel experiences beyond the stay
Also read UnionPay and IHG Launch Exclusive Hotel Discount in China
