IHG One Rewards introduces a lifestyle-focused redemption platform, turning loyalty points into meaningful experiences beyond hotel stays
IHG Hotels & Resorts has unveiled the IHG One Rewards Member Catalogue, a next-generation platform redefining how members use their points. Moving beyond traditional redemptions, the catalogue opens up a world of lifestyle possibilities—from entertainment and dining to travel and curated everyday experiences. Designed for convenience, flexibility, and value, it marks a major evolution in IHG’s award-winning loyalty programme.
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China: “At IHG, our focus has always been on meeting the evolving needs of our guests while creating a loyalty programme that is both flexible and rewarding. With the launch of the IHG One Rewards Member Catalogue, we’re making it even easier for members to enjoy the value of their points in new ways. This new platform integrates rewards into everyday life, turning every point earned into something meaningful. We believe it will strengthen member engagement, foster a deeper sense of belonging, and open new opportunities for collaboration that deliver more personalised experiences.”
Through the new catalogue, members can access a wide selection of tailored rewards and exclusive offers, with interactive features and member-only experiences enriching every touchpoint. The platform reflects IHG’s vision to make loyalty more personal and experiential, allowing points to translate into moments that matter—inside and outside the hotel stay.
Continuing to push boundaries in hospitality innovation, IHG One Rewards has also partnered with Hainan Airlines for a co-branded airport lounge experience and introduced a King Pro League (KPL) redemption zone for esports fans, offering tickets and fan packages to bring members closer to live action.
Launched in the year that celebrates IHG’s 50th anniversary in Greater China, the Member Catalogue reinforces the company’s long-term commitment to deepening engagement and cross-industry collaboration. As IHG continues to evolve its partnerships and ecosystem, members can look forward to even more diverse, rewarding, and lifestyle-driven experiences ahead.
At a glance:
– New IHG One Rewards Member Catalogue expands point redemption into lifestyle and entertainment.
– Exclusive member activities, interactive features, and curated offers.
– Partnerships include Hainan Airlines and King Pro League (KPL).
– Launch coincides with IHG’s 50th anniversary in Greater China.
