ITB China 2025
ITB China, the leading B2B-exclusive travel trade show focused on the Chinese travel market, returns to the Shanghai World Expo Exhibition & Convention Center from May 27–29, 2025. This year’s edition will feature three action-packed days of exhibitions, high-level forums, and networking opportunities, reinforcing ITB China’s position as the key bridge between China and the global travel industry.
| Monday, May 26: Grand Opening － An Exclusive Evening of Culture and Connection The official opening of ITB China 2025 will begin on the evening prior to the show, Monday, May 26, with the prestigious Opening Dinner, welcoming 700 top-level industry professionals from China and across the globe. It is sponsored by Tourism Malaysia as the Official Partner Destination. |
| Tuesday, May 27: Opening Ceremony and C-TALKS, as well as Networking from Beijing and Hubei ITB China 2025 will officially commence with a grand Opening Ceremony, beginning three days of exchange, collaboration, and innovation in the global travel industry. Around Midday, the Hubei Networking Lunch, themed “Meet Soulmates in Hubei, Embrace the Magnificent Yangtze”, co-hosted by the Department of Culture and Tourism of Hubei Province, will highlight the region’s rich natural and cultural heritage. The C-TALKS is an exclusive, closed-door gathering of over 30 senior C-level executives from China’s leading outbound travel companies and high-ranking officials from national tourism boards and ministries worldwide. Aftershow Sundowner takes place from 16:00 to 17:00 in the Outdoor Coffee Area, providing a relaxed setting for casual networking and connections. The first day of the trade show will conclude with Beijing Night, co-hosted by the Beijing Municipal Bureau of Culture and Tourism, |
| Wednesday, May 28: Highlight on Aftershow Sundowner, ITB China Cruise Night as well as Guangxi Night Aftershow Sundowner will continue on May 28 from 16:00 to 17:00 at the Outdoor Coffee Area. International buyers and media guests will enjoy gourmet cuisine and premium drinks in an elegant atmosphere. The evening will highlight Guangxi as a key inbound tourism destination and fostering new opportunities for collaboration. The ITB China & Trip.com Group Cruise Night will bring the second day of the show to a memorable close. This exclusive evening invites travel professionals to network aboard a luxury cruise along Shanghai’s iconic Bund. Trip.com Group plays a key role in supporting ITB China as the official Travel Service Partner, Lanyard & Badge Sponsor and Cruise Night Sponsor. |
| Dedicated Industry Events: Travel Tech, Rural Tourism, MICE and Meet the Media The Travel Innovators’ Gathering, sponsored by Tencent Smart Tourism, is held on May 27 in Conference Room B after the forum finishes. This exclusive evening will bring together all forum speakers, pitch participants, investors, jury members, and professionals from across the travel and tech industries for informal exchanges and collaboration-building in a more personal setting. Rural tourism plays an increasingly vital role in driving sustainable economic growth and strengthening local communities. ITB China, in close collaboration with UN Tourism and Alibaba Philanthropy, as well as the dedicated sponsor Fliggy, will host a forum titled “China Travel: Discovering Rural Beauty” at the Conference Room A on May 28. On May 28, the ITB China MICE Afterparty at the Conference Room B will bring together industry professionals to explore new partnerships in the expanding MICE segment. On May 29, the Meet the Media networking event connects exhibitors with key international and domestic media – including travel journalists, KOLs, and influencers. EGYPTAIR, the Official Partner Airline, will highlight Egypt’s rich cultural heritage and tourism potential while promoting direct air connectivity with China. JD Alianze, a leading insurance provider, joins the event as the Water Sponsor. |
Click here for the full event agenda
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