The 41st ITE (Leisure) and 22nd ITE-MICE will take place from June 10–13, 2027, at the Hong Kong Convention & Exhibition Centre.
The event will again use separate B2B and B2C days. It will connect international exhibitors with travel buyers and consumers from the Greater Bay Area (GBA) and other markets.
Greater Bay Area Remains Key Market for ITE Hong Kong
The GBA includes major cities such as Hong Kong, Shenzhen and Guangzhou. According to ITE Hong Kong, the region has a GDP of US$2.15 trillion, making it the world’s 10th largest economy.
Hong Kong is also home to 40% of the GBA’s high-net-worth families, defined as those with assets of RMB10 million or more.
The city recorded US$30.3 billion in outbound travel spending in 2025. Residents made an average of 15.7 departures per capita annually.
The GBA is an important source market for ITE Hong Kong. The organisers said two out of every three trade buyers at the fair come from the region.
ITE2026 Attracted More Than 8,400 Trade Buyers
The 40th anniversary edition of ITE Hong Kong in 2026 featured 602 exhibitors from 69 countries and regions.
The event attracted 8,442 trade buyers. Of these, 20% came from Guangdong, while 16% came from other Chinese provinces and 17% from other Asian markets.
Travel agents accounted for 54% of trade visitors, while 22% were MICE professionals.
On the consumer side, public attendance exceeded 74,000 frequent and affluent travelers. According to the event’s figures, 75% took multiple holidays in 2025, while 63% planned to increase their travel budgets in 2026.
Government Support and Online Interest
ITE Hong Kong received official support for its 2026 edition. The Chief Executive of the Hong Kong SAR delivered a welcoming message.
China’s Ministry of Culture and Tourism also organised its largest pavilion at the event. It featured hundreds of exhibitors from 20 participating provinces and municipalities, including Beijing and Shanghai.
Online interest in the event also increased before and after the 2026 fair. The ITE trade website recorded 881,102 visits from March to July 2026.
Traffic peaked at 290,670 visits in June.
ITE Hong Kong B2B Programme
The ITE Hong Kong B2B programme includes several options for exhibitors and buyers.
Business Matching places buyers by market, with exhibitors meeting them at their assigned locations. The programme also includes a KOL networking session.
Exhibitors can also rent in-hall meeting rooms for workshops and presentations.
B2C Programme Includes Seminars and Themed Displays
The B2C programme includes more than 100 seminars. Many are led by KOLs and can attract more than 200 attendees.
The event will also feature themed displays, including an ICE/SNOW pavilion. Another attraction is the Junior KOL Catwalk, which targets young affluent parents and their children.
Exhibitors can apply for a free 25-minute seminar session. They can also engage visitors at their booths through photo opportunities and games.
Exhibitors Can Sell Directly to Visitors
Exhibitors may sell directly to public visitors, subject to compliance with local laws.
An ITE survey found that 43% of respondents were interested in booking and paying on-site by mobile.
For exhibitors planning to participate in ITE Hong Kong 2027, booth rental starts from US$480 per square metre for raw space and US$530 per square metre for a shell scheme.
Further information is available on website. Exhibitors can also contact the organisers via WhatsApp at +852-94008444, email at travel@tkshk.com, or WeChat at ite_hongkong.
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