JCB immersive promotion blends Japanese pop culture, travel perks, and sustainability to enrich visitor experiences in Tokyo
JCB International Co., Ltd. has unveiled a playful new promotion designed for cardmembers visiting Japan: the Exclusive Giant Gacha Experience in Shibuya.
Running for a limited time across three iconic venues—Tokyu Plaza Shibuya, Shibuya PARCO, and shibuya-san—the activation brings Japan’s beloved capsule toy culture to life on a grand scale. Participants can snap a photo of the oversized gacha machine, share it on major social platforms with the hashtag #morejcb, and stand a chance to win memorable Tokyo-themed prizes.
Rewards include sightseeing essentials such as the Tokyo Metro 24-hour unlimited ride pass with a limited-edition case, as well as admission to CROSSING VIEW & ROOFTOP LOUNGE MAG8, offering panoramic perspectives of the world-famous Shibuya Crossing.
In line with its commitment to sustainability, the card company ensures that every participant receives a Shibuya-themed pouch with eco-friendly trash bags, supporting the beautification of Shibuya while providing a practical keepsake.
Guided by the campaign theme “More Japan – More Value, More Fun!”, the card company continues to enhance the travel journey for its international cardmembers. Beyond prizes, the initiative creates a shareable moment that encourages visitors to explore Japan more deeply while discovering the added value of paying with the card.
At a Glance
- Promotion: JCB Exclusive Giant Gacha Experience
- Locations: Tokyu Plaza Shibuya, Shibuya PARCO, and shibuya-san
- Eligibility: International cardmembers (free participation)
- How it Works: Photograph the gacha machine, post on Instagram, Facebook, X, Threads, WeChat, or RED with #morejcb
- Prizes:
- Tokyo Metro 24-hour unlimited pass + Limited-Edition Case
- Admission to CROSSING VIEW & ROOFTOP LOUNGE MAG8
- Shibuya-themed eco pouch for all participants
- Theme: More Japan – More Value, More Fun!
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