JCB Brings the Spirit of Japan Closer With ‘Japan Cùng Bạn’ in Vietnam
JCB International Co., Ltd., Japan’s only international payment brand, has launched its new brand message in Vietnam: “Japan Cùng Bạn” (“Japan with You”). The initiative marks a new chapter in JCB’s journey, redefining its role from being simply “a card that works in Japan” to “a card that enriches life in Vietnam.”
For decades, Japan has been one of Vietnam’s most trusted economic and cultural partners, with Japanese products, services, and neighborhoods becoming an integral part of local life. Yet, while Japanese culture feels familiar, for many it can still seem “close yet distant.” JCB’s refreshed identity seeks to bridge that gap—bringing the thoughtfulness, craftsmanship, and respect that define Japanese quality closer to Vietnamese consumers.
A Trusted Companion, Rooted in Culture
The new brand direction positions JCB as more than a payment method—it aspires to be a companion that adds value to daily life. Whether shopping, dining, traveling, or enjoying leisure, JCB wants to be part of every moment. By weaving Japanese spirit into Vietnamese routines, the brand aims to build a stronger emotional connection with cardholders.
Dong Ho Folk Paintings as a Modern Canvas
As part of the rebrand, JCB introduces visuals inspired by Dong Ho folk paintings, a treasured Vietnamese art form. These designs—drawing from folktales, legends, and universal emotions of joy, happiness, and excitement—blend cultural heritage with modern sensibilities. The result is a brand identity that feels both fresh and familiar, reflecting JCB’s dual role as a bridge between Japan and Vietnam.
Happy Weekend Program: Exclusive Offers Every Saturday and Sunday
To celebrate the launch of “Japan Cùng Bạn”, JCB is rolling out its Happy Weekend program, available through March 31, 2026. Cardholders can enjoy:
- 30% discounts at KOI Thé, KOI Café, Trung Nguyên Legend Coffee, Nitori, AEONESHOP, AEON MALL, and Fahasa Bookstore
- VND 500,000 off weekend purchases at FPT Shop, FPTshop.com.vn, PNJ, and Pandora
These offers add to JCB’s existing lineup of benefits, including monthly cashback at UNIQLO and up to 30% discounts at over 100 restaurants. Looking ahead, JCB plans to expand partnerships with merchants across travel, wellness, and lifestyle, ensuring members enjoy even more meaningful and memorable experiences.
At a glance
- New brand message: “Japan Cùng Bạn” (“Japan with You”)
- Positioning: From “a card that works in Japan” to “a card that enriches life in Vietnam”
- Cultural visuals: Inspired by Vietnam’s Dong Ho folk paintings
- Launch campaign: Happy Weekend program with exclusive discounts until March 31, 2026
- Benefits: Dining, retail, lifestyle, and travel offers reflecting Japanese quality and everyday value
Also read JCB Launched Contactless Subway Payment Services in Shanghai and Beijing
