What does the Khao Lak opening signal about Marriott Vacation Clubs’ long-term growth strategy in the region?
Marriott Vacations Worldwide has announced the opening of Marriott Vacation Club, Khao Lak Beach Resort in Thailand on August 28, 2025, marking the latest addition to The Marriott Vacation Clubs™ portfolio in Asia Pacific.
The Khao Lak property introduces 52 two-bedroom vacation ownership apartments within JW Marriott Khao Lak Resort & Spa. Construction is already underway on additional units, alongside a new sales gallery opening in early 2026, designed to immerse guests in the brand’s global vacation ownership offerings.
The Asia Pacific pipeline extends to Bali, where 32 new apartments at Marriott’s Bali Nusa Dua Terrace are set to open in early 2026. The brand will also launch Marriott’s Enclave at Bali Nusa Dua Terrace, a standalone complex with 26 units, private pools, a dedicated lobby, kids’ club, and fitness studio.
Operational infrastructure has also expanded with the Shanghai marketing call center workforce growing from 80 to 125 associates, enhancing outreach and engagement across the Chinese market.
“Demand for vacation ownership is rising in Asia Pacific, both from regional buyers and international Members. These openings and expansions underscore our commitment to strategic, sustainable growth in markets with long-term potential,” said John Geller, president and CEO of Marriott Vacations Worldwide.
At a Glance
- Thailand: Marriott Vacation Club, Khao Lak Beach Resort opens August 2025 (52 units; additional phases and sales gallery in 2026)
- Bali: 32 new apartments at Marriott’s Bali Nusa Dua Terrace (early 2026) + Marriott’s Enclave at Bali Nusa Dua Terrace (26 standalone units)
- Shanghai: Marketing call center expands headcount by 56% (80 → 125 associates)
- Strategy: Multi-market expansion supports growing demand from regional and international Owners and Members
Also read Khao Lak Marriott Beach Resort & Spa Redefines MICE in Southern Thailand
