Is Oktoberfest still a Bavarian tradition, or has it become a global pilgrimage?
According to the latest RateGain hotel booking data, international visitors are set to play a starring role at Oktoberfest 2025, showing the Bavarian fest is no longer just a local celebration but a worldwide toast in the making.
Europe Leads the Surge
Portugal tops the charts with a staggering 141% increase in bookings, followed by Austria (+83%), the UK (+76%), and Switzerland (+60%). Italy (+48%) and Israel (+53%) are also raising their glasses. At a city level, Lisbon (+250%), Vienna (+137%), Milan (+119%), and London (+103%) are pouring in record growth.
Germany Joins the Party at Home
Domestic momentum is equally strong, with German travelers making Oktoberfest a national journey. Düsseldorf (+200%), Berlin (+140%), Nuremberg (+150%), Bremen (+100%), and Hamburg (+68%) are all fueling the homegrown surge.
Across the Atlantic, America Still Tops
Despite a slight dip (-6%), the United States remains the largest transoceanic source market, followed by India (-14%) and Australia (-27%). While Chicago bookings are down (-41%), Atlanta, New York, and Houston are seeing strong demand—proof that interest is shifting but far from slowing.
A Tradition Made Global
With improved air connectivity, falling fares, and a hunger for authentic cultural experiences, Munich is welcoming not just Europeans but travelers from every corner. Oktoberfest has always been about community; in 2025, it’s the world that’s pulling up a seat at the table.
At a Glance
- Portugal bookings up 141%, Lisbon leading with +250%
- German cities rally, Düsseldorf bookings soar +200%
- US still #1 overseas market, despite slight dip (-6%)
- Air travel & affordability fueling broader access
- Oktoberfest 2025: no longer just Bavaria’s fest—now a global celebration
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