“Luxury is Personal” highlights the Park Hyatt brand’s enduring vision of tailored elegance as new openings expand across the world’s most sought-after destinations
Hyatt Hotels Corporation (NYSE:H) today announced a milestone year for Park Hyatt, commemorating 45 years of the brand that has redefined understated luxury since the opening of Park Hyatt Chicago in 1980. Alongside its anniversary, Park Hyatt is unveiling Luxury is Personal — its first global marketing campaign in more than five years, celebrating the artistry of intuitive service and the power of refined details to create unforgettable stays.
From Marrakech to London, Tokyo to Los Cabos, new and upcoming Park Hyatt hotels are shaping the next chapter of the brand’s global expansion. Each property reflects the brand’s philosophy: service at the highest level, design that harmonizes with its location, and experiences that resonate personally with each guest.
Katie Johnson, Vice President & Global Brand Leader, Luxury, Hyatt, said:
“Luxury is Personal celebrates not just the grandeur of travel, but the quiet harmony of thoughtful details that linger long after departure. As Park Hyatt celebrates 45 years, we are proud to continue shaping spaces where personalized luxury meets the world’s most iconic destinations.”
Spotlight on New Openings
- EAME
- Park Hyatt Marrakech (opened July 2024): Modern design infused with Arab-Berber heritage.
- Park Hyatt London River Thames (opened October 2024): The brand’s UK debut with sweeping skyline views.
- Park Hyatt Johannesburg (opening July 2025): A cultural haven in Rosebank’s vibrant district.
- Park Hyatt Taormina (expected 2027): Cliffside retreat on Sicily’s eastern coast with panoramic Ionian views.
- ASPAC
- Park Hyatt Kuala Lumpur (opened August 2025): 252 rooms perched within Merdeka 118, Asia Pacific’s tallest skyscraper.
- Park Hyatt Tokyo (reopening December 2025): Renewed landmark offering 360° views of the city and Mount Fuji.
- Park Hyatt Phu Quoc (expected 2026): Blending Vietnamese heritage with contemporary artistry on a pristine island.
- Americas
- Park Hyatt Los Cabos (expected late 2025): Oceanfront sanctuary with a vast 59,000-sq-ft wellness complex.
- Park Hyatt Cancun (expected 2026): Beachfront luxury with immersive culinary design.
- Park Hyatt Mexico City (expected 2026): 155 guestrooms and 23 residences in the heart of Polanco.
- Park Hyatt Vancouver (expected 2026): Skyline views, wellness-focused amenities, and refined dining.
At a Glance
- 45th anniversary of Park Hyatt, since the opening of its first hotel in Chicago (1980).
- New campaign Luxury is Personal — first global Park Hyatt campaign in over 5 years.
- Global expansion across EAME, ASPAC, and the Americas with marquee openings.
- Luxury portfolio growth: Hyatt’s luxury brands have expanded 146% since 2017.
- Signature philosophy: understated luxury, intuitive service, and destination-inspired design.
Also read Park Hyatt Tokyo Reopens December 2025, Ushering in a New Era of Luxury Above the City
