Tim Easton reprises the role of the legendary The Butler Did It, attending to a star-studded cast at Raffles London at The OWO, blending timeless service with cinematic flair.
Raffles Hotels & Resorts is delighted to present the second chapter of its celebrated The Butler Did It campaign, this time set against the majestic backdrop of London. The campaign sees the inimitable Butler, played once again by renowned model Tim Easton, orchestrating unforgettable moments for guests including Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger, and Amalie Gassman at Raffles London at The OWO—one of the brand’s most distinguished new openings.
Under the creative vision of Trey Laird, with photography by Dylan Don and styling by Robert Rabensteiner, the campaign fuses Raffles’ hallmark theatricality with a fashion-forward sensibility. From private afternoon tea in The Drawing Room, to bespoke bedtime stories and royal wake-up calls courtesy of the King’s Piper, each scene showcases the Butler’s seamless, almost magical service. The campaign launches globally across print, digital video, display, and paid social channels.
“At Raffles, our butlers are more than a hallmark of service—they embody over a century of artistry, grace, and intuitively personal care,” said Omer Acar, CEO of Raffles Hotels & Resorts. “Bringing The Butler Did It to London reimagines this tradition with wit, elegance, and unmistakable Raffles charm.”
Building on the Singapore debut last year, this chapter channels quintessential British sophistication while highlighting the intimate, enchanting, and effortlessly glamorous experience that defines a stay at Raffles. The historic Old War Office, now home to Raffles London, adds a touch of intrigue, echoing its storied past as the site where some of England’s most notable spies once walked the halls.
Complementing the campaign, Raffles introduces The Butler Did It Experiences—bespoke packages curated by Raffles Butlers, offering exclusive access and immersive cultural experiences across each destination. As Raffles continues its global expansion, with openings in Jaipur, Sentosa, and upcoming locations including Jeddah, Lake Como, Los Cabos, Shanghai, and Tokyo, The Butler Did It embodies the brand’s promise: moments of extraordinary care, connection, and style.
At a Glance:
- Campaign: Second chapter of The Butler Did It, set in London
- Star Butler: Tim Easton
- Notable Guests: Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger, Amalie Gassman
- Creative Team: Trey Laird (creative director), Dylan Don (photographer), Robert Rabensteiner (stylist)
- Launch: Global across print, digital video, display, and paid social
- Experiences: Bespoke Butler-led packages across Raffles destinations
- Global Expansion: Jaipur, Sentosa, future openings in Jeddah, Lake Como, Los Cabos, Shanghai, Tokyo
