St. Regis Hotels & Resorts and Vilebrequin Launch Limited-Edition Summer Capsule in Greater China
The limited-edition collection is inspired and brought to life by the signature Family Traditions of St. Regis.

 St Regis Hotels & Resorts X Vilebrequin

St Regis Hotels & Resorts has partnered with French Riviera icon Vilebrequin to debut a 2025 limited-edition capsule collection of swimwear, accessories, and games, celebrating the brand’s Family Traditions Program and the joy of family travel. Following their 2023 collaboration, this global iteration features exclusive prints, cabana stripes, and coastal-inspired designs across men’s, women’s, and children’s swimwear, along with curated beach games and accessories.

The collection arrives this summer at select St. Regis properties in Greater China, complemented by immersive experiences. At The St. Regis Hong Kong, guests can book The Ultimate Family Staycation (from HKD $4,200, until Sept. 30) with exclusive poolside amenities, themed Afternoon Tea (until Oct. 5), and kid-friendly in-room setups. At The St. Regis Sanya Yalong Bay Resort, the Family Tradition Package (from RMB 19,498, Aug. 25–Dec. 20) includes a Royal Seaside Pool Villa stay, spa treatments, champagne breakfasts, and themed dining.

Available from August 25 to December 20, the Family Tradition Package is priced at RMB 19,498* and can be booked by calling +86 0898 8855 5555.

The collaboration extends to other St. Regis destinations worldwide, from Bali and Langkawi to Mallorca, Cap Cana, Abu Dhabi, and more. The capsule will be available at select Vilebrequin flagship stores, including New York, Cannes, Hong Kong, Singapore, and Dubai, as well as online at Vilebrequin.com.

For guests seeking the ultimate family retreat, St. Regis’ collection of suites and multi-bedroom villas across resort destinations offer spacious accommodations, bespoke butler service, and tailored Family Traditions programming for all ages, which can be booked at St-Regis.Marriott.com.

Also read The St. Regis on the Bund, Shanghai to Launch Rooftop Restaurant in Collaboration with Spago


Paul Lo

Paul is the publisher of Red Bird Travel News, from Hong Kong, now living in Shanghai, and has worked at South China Morning Post, Apple Daily, Shanghai Daily, and Global Times.