insights
China Hotel Industry Study 2026: Recovery Diverges by Market and Hotel Segment
China’s hotel industry continued to recover in 2025, but performance varied significantly by location, star rating and room rate segment, according to the 2026 China Hotel Industry Study published by the China Tourist Hotel Association (CTHA) and Horwath HTL. The 2026 study collected data from 1,321 hotels, covering nearly 357,573