W Hotels launches a new global season of Hotel Tales, a cinematic series capturing bold, spontaneous moments across its newest hotels worldwide
W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary brands, has unveiled the latest season of Hotel Tales, its signature editorial-documentary series that captures the spontaneous moments that can only happen at W Hotels. Rolling out across four continents, the new season invites travelers to embrace the unexpected and reminds them that the best stories aren’t planned — next time, be there.
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Following the debut season at the brand’s newly transformed global flagship, W New York – Union Square, this new chapter expands the Hotel Tales universe with five creative forces, each bringing their own perspective, energy, and story to life within W Hotels’ ever-evolving global portfolio.
Travelers can find more information about W New York – Union Square and explore accommodation details on Expedia.com
What Is Hotel Tales by W Hotels?
Hotel Tales is a cinematic storytelling series that blurs the line between reality and performance. Each episode captures the unpredictable energy of a W Hotels stay — where bold design, playful twists, and chance encounters transform ordinary travel into unforgettable experiences.
Rather than scripted narratives, Hotel Tales highlights authentic, unscripted moments shaped by each hotel’s personality, local culture, and creative spirit — a defining hallmark of the W Hotels brand.
A Global Cast of Creative Voices
This season spotlights five multi-disciplinary talents whose stories unfold across newly opened and recently transformed W Hotels destinations worldwide:
- Orville Peck – Multi-hyphenate artist and performer
- Emma Winder – British model and presenter
- Isaac Carew – Chef, model, and culinary creative
- Adwa Bader – Multidisciplinary artist and writer
- Kenny Kwan – Multi-hyphenate artist and creative
Each episode captures how W Hotels becomes both a stage and a catalyst for creativity.
Orville Peck at W Austin: The Masked Chase
At the newly transformed W Austin, Orville Peck stars in The Masked Chase, a playful, high-energy pursuit sparked when his iconic mask mysteriously disappears before soundcheck.
Travelers can find more information about W Austin and explore accommodation details on Expedia.com
What follows is a cinematic dash through the hotel’s vibrant spaces — until the chase ends in signature W Hotels fashion. The missing mask is returned on a silver platter, accompanied by a handwritten note:
“Thought you might need this. – W Insiders.”
It’s a perfect example of W Hotels’ signature Whatever/Whenever philosophy in action.
Emma Winder at W Budapest: Missed Postcards
In Hungary, British model and presenter Emma Winder finds herself irresistibly drawn into W Budapest in Missed Postcards. What began as a sightseeing plan turns into a design-driven immersion inside the hotel itself.
Travelers can find more information about W Budapest and explore accommodation details on Expedia.com
From a whispered recommendation to visit the brand’s signature AWAY Spa, to winding terrazzo-lined corridors and a velvet-glow dinner at Le Petit Beefbar, the hotel quietly steals the spotlight.
“I went back to my suite after an iconic day of surprises,” Winder shares. “The hotel had stolen the show.”
Isaac Carew at W Florence: Off Menu Inspiration
At the newly unveiled W Florence, chef and model Isaac Carew blurs the line between guest and gourmand.
What starts as a simple search for culinary inspiration quickly turns into behind-the-scenes access to the hotel’s contemporary Italian dining concept, Tratto. Impromptu pasta tastings, animated conversations with chefs, and unexpected discoveries from the “Off Menu” repertoire reshape his stay into a deeply immersive culinary journey.
Travelers can find more information about W Florence and explore accommodation details on Expedia.com
Adwa Bader at W Dubai – Mina Seyahi: Writer’s Block, Unblocked
Multidisciplinary artist Adwa Bader arrives at W Dubai – Mina Seyahi determined to conquer writer’s block — but inspiration comes when she lets go.
Sun-drenched lounges, skyline-framed pools, late-night conversations, and design-soaked corners pull her away from the page and into the rhythm of the hotel. By nightfall, creative frustration gives way to clarity — a story unlocked only through the energy of W Hotels.
Travelers can find more information about W Dubai – The Palm and explore accommodation details on Expedia.com
Kenny Kwan at W Macau – Studio City: A New Stage
At W Macau – Studio City, a simple joke sparks a quintessential Whatever/Whenever moment in A New Stage.
Travelers can find more information about W Macau – Studio City and explore accommodation details on Trip.com
After being teased by his crew about cooking for them, Kenny Kwan receives a handwritten invitation to a private kitchen. Ingredients are prepped, a chef is waiting, and the space becomes his own creative stage.
“I finally wasn’t playing someone else’s story,” he reflects. “I was being whoever I wanted to be. You had to be there.”
W Hotels’ Vision for Storytelling
“At W Hotels, every hotel is a stage for stories that could only happen here,” says George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “From New York to Dubai, Macau to Florence, our locations spark bold, unscripted moments that guests can’t wait to share.”
Born from the social electricity of New York City, W Hotels has shaped luxury lifestyle hospitality since 1998, blending provocative design, passion-driven programming, and a liberated approach to luxury for a new generation of travelers.
Where to Watch Hotel Tales
The latest season of Hotel Tales is rolling out across W Hotels’ digital platforms, including Instagram, TikTok, YouTube, and the brand’s editorial hub, The Angle.
Travelers can also explore more than 70 W Hotels destinations worldwide at whotels.com — and begin crafting their own hotel tale worth saying, “you just had to be there.”
New stories are set to debut in 2026, inviting audiences everywhere to embrace the unexpected — because next time, be there.
At a Glance: W Hotels Hotel Tales
- Brand: W Hotels (Marriott Bonvoy)
- Series: Hotel Tales (Editorial-Documentary Series)
- Season Scope: 4 continents, 5 creative talents
- Featured Destinations: Austin, Budapest, Florence, Dubai, Macau
- Themes: Spontaneity, creativity, bold design, unscripted moments
- Platforms: Instagram, TikTok, YouTube, The Angle
- More Info: whotels.com
- Next Season: New episodes debuting in 2026
Also read W Hotels Unveils $100M Reimagination of W New York – Union Square
