Accor has opened greet London Harlow, the first UK property under its greet economy hotel brand. Converted from an existing hotel, the 119-room property brings the brand to Harlow, Essex, with a focus on comfort, local character and value.
Located in Harlow Sculpture Town, the hotel is approximately a 20-minute drive from London Stansted Airport. It also offers direct rail connections to London Liverpool Street.
Owned by Proark and managed by Aimbridge Hospitality EMEA under a franchise agreement with Accor, the hotel focuses on essential guest services, including comfortable beds, showers, breakfast, reliable Wi-Fi and friendly service.
The opening expands Accor’s UK portfolio, which includes more than 200 hotels across approximately 20 brands. Recent brand developments in the market include The Queen at Chester – Handwritten Collection and the upcoming Mövenpick Golf Resort & Spa Hampshire Old Thorns.
Aiden McAuley, spokesperson for Accor in the UK and Ireland, said: “The arrival of greet marks an important milestone for Accor, reinforcing our commitment to diversifying our economy portfolio in the UK. As traveller expectations continue to evolve, brands like greet enable us to meet increasing demand for affordable hospitality that combines comfort, character and purpose, without compromising on value.”
Michael Brag, Chairman of Proark UK Hotels, said: “greet London Harlow represents a new chapter for the hotel and aligns with our ambition to deliver high-quality hospitality experiences that combine strong value with local character. We look forward to welcoming guests to discover the brand’s feel-good approach to travel.”
greet London Harlow Offers Restaurant, Bar and Event Facilities
The hotel houses The Sculpt Restaurant, which serves a buffet breakfast, British favourites and internationally inspired dishes.
Meanwhile, The Sculpt Bar offers drinks, light bites and live sports coverage in a casual setting.
For business travellers and event organisers, the property also provides meeting and event facilities. These include a suite and flexible spaces for conferences, meetings and social gatherings for up to 180 guests.
greet Brand Expands Beyond France Into the UK
Accor launched greet in Beaune, France, in 2019. The select-service economy brand targets travellers seeking comfort, personality and value.
The opening in Harlow marks another step in the brand’s expansion. According to Accor, greet now has more than 45 open hotels, with over 10 additional properties in its development pipeline.
The brand’s UK debut introduces its approach to straightforward stays, convenient services and friendly hospitality to the market.
Guests at greet hotels can also access ALL Accor, the group’s global booking platform and loyalty programme. It offers rewards, benefits and experiences during and beyond hotel stays.
Check Availability
Travelers interested in staying at greet London Harlow can check current room rates and availability through major booking platforms.
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