Accor is significantly expanding its presence in China, targeting 1,600 hotels across Greater China within the next five to six years, nearly doubling its current portfolio as the hospitality group strengthens luxury growth and strategic partnerships in one of the world’s most important tourism markets.
At a Shanghai press conference, Accor announced new luxury hotel projects, expanded collaborations with major Chinese partners, and outlined its long-term development strategy for China, reinforcing the country’s role as a key driver of the group’s global growth.
Accor currently operates more than 830 hotels across Greater China, spanning over 50 cities, 17 brands and more than 140,000 rooms. The group expects China’s tourism sector to remain a major engine for global travel growth, supported by rising domestic consumption and recovering international arrivals.
“Every time I visit China, the dizzying speed of urban development and the profound transformation of the industry leave me incredibly inspired and energized,” said Sébastien Bazin, Chairman and CEO of Accor.
“The story of Accor and China has already turned a new page. We look forward to joining forces with more partners to pen even more beautiful chapters of travel across this remarkable innovative country.”
At a Glance
- Accor plans to grow its Greater China portfolio from more than 830 hotels to 1,600 properties within five to six years.
- The group announced multiple luxury hotel projects across China, including Fairmont, Sofitel, MGallery, Swissôtel and Pullman properties.
- Accor is strengthening partnerships with Jin Jiang International, H World Group and Sunmei Hotels Group.
- China remains a strategic priority as Accor expands its luxury and lifestyle hospitality portfolio.
China Becomes a Key Growth Engine for Accor
Accor highlighted China’s growing importance in its global strategy, noting strong inbound tourism momentum in the country.
Since the beginning of the year, Accor’s inbound tourism activity in mainland China has recorded 46% year-on-year growth, driven particularly by travellers from Asia-Pacific, the Middle East and Europe.
The group said its continued expansion is supported by strong local partnerships and confidence in the long-term development of China’s tourism industry.
“China is not only one of the world’s largest outbound source markets but also a premier destination dreamed of by global travelers,” Accor said.
Strategic Partnerships Strengthen Local Growth
Accor is deepening cooperation with three major Chinese hospitality partners — Jin Jiang International Group, H World Group and Sunmei Hotels Group — as part of its strategy to create long-term value in the market.
Accor and Jin Jiang International have maintained a decade-long partnership, highlighted by collaboration around Shanghai’s iconic Peace Hotel and joint efforts in areas including ESG initiatives and community development.
The group also expanded its relationship with H World Group, following more than a decade of cooperation focused on international brand development in China. The companies recently announced an extension of their partnership covering direct booking and loyalty platforms.
Meanwhile, Accor has partnered with Sunmei Hotels Group on multiple occasions in recent years, expanding cooperation from Mövenpick by Accor to The Sebel.
Luxury Portfolio Expansion Across China
As part of its development roadmap — “Refining the High-End, Deepening the Midscale, Solidifying Partnerships, and Energizing Brands” — Accor is accelerating luxury hotel growth across China.
During the Shanghai event, Accor and Jin Jiang International signed a Framework Cooperation Agreement for a luxury hotel project in Shanghai. Several additional luxury projects were also announced across Northern China, the Yangtze River Delta and western markets.
New projects include:
- Fairmont Hangzhou Huagang
- Sofitel Xi’an Chanba
- MGallery Collection Hangzhou Jianghehui
- MGallery Collection Pujiang
- Swissôtel Hangzhou Westlake
- Pullman Shanghai Qilu
Accor also announced plans to collaborate on a future project in Sichuan Wolong.
The group currently operates more than 50 luxury hotels across Greater China, with brands including Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery and Swissôtel.
Among its highlights, Sofitel Legend People’s Grand Hotel Xi’an remains one of only six Sofitel Legend properties worldwide, while Sofitel Legend Wuxi — signed in 2025 — is expected to become China’s second Sofitel Legend hotel.
More than 40 luxury hotel projects are currently under development across the country.
Accor’s China Ambition Enters a New Phase
With more than four decades of operations in China, Accor is positioning its next phase of growth around luxury expansion, strategic partnerships and stronger owner relationships.
The group said its goal is to maximise asset value for hotel owners while supporting the continued evolution of China’s tourism industry.
With a target of 1,600 hotels in Greater China, Accor is signalling one of its most ambitious expansion plans in the region, as global hospitality brands continue to compete for opportunities in China’s fast-changing travel market.
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