Digital travel platform Agoda has revealed the latest travel trends for Indonesia in the first half of 2026, highlighting strong inbound travel interest from across the Asia Pacific region.
Based on accommodation searches made between January and June 2026 compared with the same period in 2025, Agoda’s data shows Malaysia and Singapore as Indonesia’s top two source markets for travel interest. Meanwhile, South Korea, which previously ranked first, has moved to third place.
Australia follows in fourth position, while China has become Indonesia’s fastest-growing source market. For the first time, China entered the top five rankings, surpassing Japan as traveller interest continues to rise.
China Drives Growth in Indonesia Travel Interest
Indonesia’s growing appeal reflects changing travel preferences across Asia Pacific, with more travellers looking beyond traditional destinations and seeking diverse experiences.
Among Indonesia’s key inbound markets, China recorded the strongest year-on-year growth, with travel interest increasing by 44%. The momentum is expected to continue throughout 2026, supported by Indonesia’s efforts to expand air connectivity and introduce new flight routes between the two markets.
Travel interest from Malaysia and Singapore also increased, rising 18% and 17% respectively. At the same time, demand from some North Asian markets, including Japan and South Korea, has softened.
The shift in traveller preferences may also be influenced by currency movements. A weaker Indonesian rupiah has helped strengthen Indonesia’s appeal among travellers looking for value-driven experiences.
Bali Remains Indonesia’s Top Destination as New Hotspots Rise
Agoda’s insights also reveal the destinations attracting the highest international travel interest in Indonesia. Bali continues to lead the rankings, followed by Jakarta, Batam Island, Lombok, and Bandung.
While Bali remains the country’s most popular destination, the strong performance of Jakarta and Batam highlights growing interest in urban gateways and border-island destinations. At the same time, established leisure destinations such as Lombok and Bandung continue to attract international visitors.
Beyond Indonesia’s most searched destinations, Agoda identified several emerging locations gaining attention from travellers. Sukabumi recorded the strongest growth, with travel interest increasing 4.6 times year-on-year.
Located in West Java, Sukabumi is attracting visitors with its lush highlands, waterfalls, and geopark landscapes. In eastern Indonesia, Manado and Gorontalo ranked as the second and third fastest-growing destinations, with searches increasing approximately three times compared with the first half of 2025.
These destinations appeal to travellers through their marine biodiversity, distinctive local cultures, and diverse culinary experiences.
Agoda Sees Continued Growth Potential for Indonesia Tourism
Gede Gunawan, Senior Country Director, Indonesia at Agoda, said: “Indonesia’s appeal is clearly broadening, especially among travelers from China and Southeast Asia. The strong growth in interest to destinations like Sukabumi, Manado and Gorontalo show that travelers are eager to explore more of what Indonesia has to offer beyond Bali.”
“The combination of affordability, accessibility, and diverse experiences positions Indonesia well for continued growth in travel interest through the rest of 2026. Agoda remains committed to supporting Indonesia’s tourism growth with a seamless platform that makes travel more accessible and easier to plan.”
With more than 130,000 flight routes, over 6 million holiday properties, and more than 300,000 activities available on its platform, Agoda enables travellers to plan different parts of their journey in one place.
As Indonesia continues to attract travellers from across the region, the country’s combination of iconic destinations, emerging hotspots, and diverse experiences is expected to support further tourism growth throughout 2026.
Travelers planning their trips to Indonesa may find the following tools useful for comparing prices for hotels, tours, and travel experiences across multiple booking platforms. Disclosure: Affiliate links included. We may earn a commission at no extra cost to you if you purchase.
- Compare hotel prices on Trip.com
- Explore tours and travel experiences on Klook
- Discover and book travel options on Traveloka
When preparing for international travel, many travellers arrange a few essentials in advance. This may include setting up an eSIM through providers like Airalo and USIMS.
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