Marriott International has expanded its Good Travel with Marriott Bonvoy™ program across nearly 80 hotels in 12 APEC markets, offering guests immersive experiences that connect them with local communities and environmental initiatives.
Experiential Travel Across the Region
Marriott International’s newly enhanced Good Travel with Marriott Bonvoy™ program focuses on intentional travel, giving guests opportunities to engage meaningfully with the destinations they visit. The program now includes almost 100 experiences across 12 Asia Pacific markets (excluding China), centered around two pillars: Community and Environment.
These experiences enable travelers to explore local culture, learn about sustainable practices, and contribute positively to the communities and ecosystems surrounding each property.
“Today’s travelers want to travel with intention. They are looking to go deeper and truly understand the unique character of the destinations they visit,” said John Toomey, Chief Commercial Officer, Marriott International, APEC.
Signature Experiences
Marriott’s APEC properties offer hands-on activities tailored to local culture and sustainability. Examples include:
Maldives – Sheraton Full Moon Maldives Resort & Spa
- Guests adopt and plant coral fragments under guidance from the resort’s Marine Biologist.
- Coral frames are crafted locally, providing income for nearby Fulhadhoo residents.
- Participants receive ongoing photo updates as the coral grows.
Japan – W Osaka
- Explore Osaka’s culinary and architectural heritage via guided walking or cycling tours.
- Experience sustainable cooking practices in a hands-on dashi workshop at a local café.
South Korea – JW Marriott Jeju
- Learn Haenyeo diving breathing techniques through guided meditation.
- Participate in a cooking class highlighting Jeju’s seasonal ingredients.
Thailand – JW Marriott Khao Lak Resort & Spa & Sheraton Grande Sukhumvit, Bangkok
- Engage in nipa palm planting and water buffalo bathing to understand local agricultural traditions.
- Discover age-old Thai rice preservation techniques and create zero-waste snacks with chefs.
Indonesia – Sthala, a Tribute Portfolio Hotel, Ubud Bali & Four Points by Sheraton Bali Kuta
- Experience daily life in a Balinese household and practice local rituals.
- Learn Wayang Ental, the unique palm-leaf shadow puppet art, through hands-on workshops.
Vietnam – Renaissance Riverside Hotel Saigon
- Recycle used soap into new bars, supporting Operation Smile to aid children with cleft conditions.
Malaysia – W Kuala Lumpur
- Grow mushrooms and herbs sustainably, then cook with the culinary team.
- Optional offsite visit to a hydroponic farm for in-depth learning.
India – Courtyard by Marriott Bhopal
- Guided Warli art painting sessions led by local artisans.
- Guests gain cultural understanding while supporting income opportunities for artists.
Fiji – Marriott Resort Momi Bay
- Participate in mangrove restoration guided by marine biologists.
- Learn about mangroves’ ecological and community importance.
Australia – Sydney Harbour Marriott
- Kayak through Sydney Harbour with a private guide, engaging in marine conservation and rubbish collection.
Philippines – Sheraton Cebu Mactan Resort
- Join coral restoration programs to restore vital reef habitats.
Singapore – JW Marriott Singapore South Beach
- Make zero-waste mixed fruit jams using leftover produce while learning food waste reduction techniques.
Why It Matters
The Good Travel with Marriott Bonvoy™ initiative reflects a growing trend toward experiential and sustainable travel. Travelers increasingly seek meaningful connections with destinations rather than passive sightseeing. By integrating community engagement and environmental awareness into the guest experience, Marriott positions itself as a leader in responsible tourism across the Asia Pacific region.
For the hospitality industry, these programs provide:
- A platform for cultural immersion that strengthens guest loyalty.
- Opportunities to support local economies and ecosystems.
- Content and experiences that appeal to search-focused travelers researching authentic local engagement.
At a Glance
- Program Name: Good Travel with Marriott Bonvoy™
- Markets: 12 APEC markets (excluding China)
- Hotels Participating: Nearly 80
- Experiences Offered: ~100 immersive, culturally and environmentally focused activities
- Focus Areas: Community, Environment
- Guest Benefits: Hands-on cultural experiences, sustainability education, contribution to local communities
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