Hard Rock Hotel Malta has officially opened in St George’s Bay, marking Hard Rock International’s first hotel on the island.
The five-star property opened following a guitar smash ceremony attended by Hard Rock executives, partners, local guests and international guests including Leomie Anderson, Corinna Brown, Gizzi Erskine and Arielle Free.
Located in St George’s Bay, the hotel is around 20 minutes from Malta International Airport. It is also within driving distance of Valletta, a UNESCO World Heritage Site, as well as the Mosta Rotunda and Rabat Catacombs.
The opening event included live performances by several Maltese artists. These included Aiden, Malta’s Eurovision 2026 representative, Malta’s top-selling female artist Ira Losco and singer Shaun Farrugia.
The evening also featured an artistic swimming performance in the hotel’s guitar-shaped pool. Guests later continued the event with a DJ set by local DJ J Joy.
€350 Million Investment in Malta
According to the companies involved, the opening represents a €350 million direct investment in Malta’s tourism sector.
The project has also created several hundred new jobs across a range of specialised hospitality roles. These include master mixologists, culinary professionals, wellness therapists and luxury hospitality specialists.
“We are thrilled to see our vision for Hard Rock Hotel Malta come to life as part of the wider development of St. George’s Bay” commented Robert Debono, CEO of db Group. “We can’t wait to show guests the rich culture and incredible views that Malta is famous for, combined with Hard Rock’s iconic, music led experience in hospitality”
“The opening of Hard Rock Hotel Malta marks an incredibly exciting new chapter for St. George’s Bay, St. Julian’s, Pembroke and the wider island,” said Thomas Guss, General Manager of Hard Rock Hotel Malta. “We’re thrilled to finally welcome our guests and the local community and bring to life a vibrant new destination where music, entertainment, dining and unforgettable experiences come together. We can’t wait to see Hard Rock Hotel Malta become a new favourite on the island!”
Hard Rock Hotel Malta Opens to Guests
The opening marks Hard Rock International’s entry into Malta’s hotel market.
John Rees, Senior Vice President of Hotel Operations at Hard Rock International, said the opening combines elements of Maltese culture and heritage with the brand’s focus on music and entertainment.
“Tonight is a celebration of Malta’s incredible culture, heritage and talent, alongside the music, creativity and experiences that make Hard Rock unique”, said John Rees, Senior Vice President of Hotel Operations at Hard Rock International. “This landmark opening is a significant investment in Malta, with €350 million invested in the island’s tourism sector and hundreds of new jobs created. We’re so proud to be part of Malta’s next chapter and excited for guests to experience everything Hard Rock Hotel Malta has to offer.”
The new property is part of the wider development of St George’s Bay and brings Hard Rock’s hotel and entertainment concept to the Maltese market.
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