Hard Rock International has promoted Morgan Lexis to Senior Vice President of Global Sales, a move that strengthens the company’s global meetings and travel industry strategy while supporting expansion across key markets.
In her new role, Lexis will oversee global sales operations for 35 Hard Rock properties. Her responsibilities include leading marketing efforts across meetings, incentives, conferences and exhibitions (MICE), as well as travel industry sales (TIS). She will also guide sales strategy and team development for upcoming openings, including the highly anticipated Hard Rock Hotel & Casino Las Vegas.
Lexis reports directly to Chief Operating Officer Jeff Hook, who highlighted her track record within the company and the broader Las Vegas hospitality market.
“Morgan’s promotion reflects her strong contributions and deep understanding of our global portfolio,” Hook said. “Her leadership in sales operations and experience in Las Vegas position her to drive the next phase of our global sales strategy.”
What Morgan Lexis’ Promotion Means for Hard Rock’s Global MICE Strategy
Based in Las Vegas, Lexis brings more than 20 years of hospitality sales experience and holds a Certified Meeting Professional designation. She joined Hard Rock four years ago and most recently served as Vice President of Sales for the upcoming Hard Rock Hotel & Casino Las Vegas, where she led efforts to position the property across MICE and travel trade segments.
Before joining Hard Rock, Lexis held senior sales leadership roles at major Las Vegas resorts, including The Mirage Hotel & Casino, Luxor Hotel & Casino, Mandalay Bay Resort and Casino, and Bellagio Resort & Casino. Her experience spans convention sales, catering, luxury experiences, and large-scale event strategy.
“I’m honored to take on this expanded role at a time of strong global momentum for the brand,” Lexis said. “Hard Rock’s distinct approach to meetings and events creates opportunities to connect with global audiences while driving growth across our properties.”
The appointment comes as Hard Rock continues to scale its global footprint and invest in high-impact destinations, with Las Vegas remaining a central pillar in its development pipeline.
About Hard Rock International
Hard Rock International operates in nearly 80 countries with more than 300 venues, including hotels, casinos, cafes, live performance venues, and retail outlets. The company is also home to one of the world’s largest collections of music memorabilia, with over 88,000 items displayed globally.
Its Unity™ loyalty program integrates guest experiences across properties, while Hard Rock Digital continues to expand its presence in sports betting and iGaming.
Travel Booking Resources
Travelers planning their trips may find the following tools useful for comparing prices for hotels, tours, and travel experiences across multiple booking platforms.
• Book hotels on Booking.com
• Find hotel deals on Agoda
• Compare hotel prices on Trip.com
• Search hotel deals on Expedia
• Explore tours and travel experiences on Klook
Travel Tools We Recommend
Frequent travellers often rely on a variety of booking platforms, travel accessories, and digital tools when planning trips. You can explore a curated list of travel tools we recommend and useful travel products for frequent travellers here. These include travel gear frequently used on our trips, booking tools, and global medical insurance designed to make travel more convenient.
This suitcase is also featured in our curated travel gear recommendations for frequent travelers:
Book Tour & Experiences
Travellers visiting Las Vegas can pre-book activities and guided tours which offer sightseeing tours, museum tickets, and local experiences in cities worldwide.
Related Coverage
Hard Rock International Celebrated Earth Hour 2025 Through Experiential Guest Activities
Hard Rock Hotel Bali Achieves Prestigious GSTC Certification
Las Vegas Sands Names Patrick Dumont Chairman and CEO, Effective March 1, 2026
Caesars Palace Unveils New Presidential and Sky Villas as It Marks 60 Years on the Las Vegas Strip
Las Vegas Reignites Its Legendary Spark with “Welcome to Fabulous” Campaign
Las Vegas Celebrates 120 Years, From Desert Water Stop to Global Destination
