The Marriott International Vietnam expansion continues to accelerate as the global hotel group signs a multi-property development agreement with Vietnamese developer Sun Group. The partnership will introduce 10 new hotels and resorts across Phu Quoc and Vung Tau, adding nearly 4,500 rooms to the country’s growing hospitality pipeline between 2026 and 2030.
The agreement marks the debut of two brands in Vietnam — W Hotels and Moxy Hotels — and strengthens Marriott’s relationship with one of the country’s most influential destination developers.
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Key Takeaways
- Marriott International and Sun Group plan 10 new hotels across Vietnam.
- Nearly 4,500 rooms scheduled to open between 2026 and 2030.
- W Hotels and Moxy Hotels will debut in Vietnam.
- Seven properties planned for Phu Quoc and three for Vung Tau.
- Developments align with major tourism projects ahead of APEC 2027.
Marriott International Vietnam Expansion: 10 Hotels Planned
The new agreement between Marriott International and Sun Group covers 10 properties across multiple Marriott brands.
Properties are scheduled to open between 2026 and 2030 and will span eight brands.
Planned hotels in Phu Quoc
Seven hotels are planned for Phu Quoc:
- Moxy Phu Quoc Hon Thom – 501 rooms (2026)
- Fairfield by Marriott Phu Quoc Hon Thom – 353 rooms (2026)
- W Phu Quoc – 526 rooms (2027)
- Phu Quoc Marriott Resort & Spa – 826 rooms (2027)
- The Westin Phu Quoc – 527 rooms (2027)
- Le Méridien Phu Quoc – 432 rooms (2027)
- Courtyard by Marriott Phu Quoc – 300 rooms (2027)
These hotels will be integrated into Sun Group’s large-scale tourism developments on the island.
Planned hotels in Vung Tau
Three additional hotels are planned in Vung Tau:
- Vung Tau Marriott Hotel – 300 rooms (2030)
- Moxy Vung Tau – 350 rooms (2030)
- Four Points by Sheraton Vung Tau – 350 rooms (2030)
The projects will be part of the Blanca City development on Vietnam’s southeast coast.
Why It Matters
Vietnam remains one of Asia’s fastest-growing tourism markets, attracting rising international arrivals and strong domestic demand.
According to Rajeev Menon, President, Asia Pacific excluding China (APEC), Marriott International has significantly expanded its footprint in the country.
Menon said Marriott’s Vietnam portfolio has doubled since 2022 as the company responds to increasing travel demand.
The partnership with Sun Group reflects the strategic importance of destination-led developments in Southeast Asia, where integrated tourism projects combine hotels, entertainment attractions, and infrastructure.
Large-scale developments in Phu Quoc are expected to play a key role in hosting major global events such as APEC 2027.
At a Glance
Hotel Group: Marriott International
Developer: Sun Group
Locations: Phu Quoc and Vung Tau, Vietnam
Total Properties: 10 hotels
Total Rooms: Nearly 4,500
Opening Timeline: 2026–2030
New Brand Entries: W Hotels and Moxy Hotels in Vietnam
Phu Quoc Developments Linked to APEC 2027
Five of the Phu Quoc hotels will form part of an 88.4-hectare mixed-use development at Ruby Beach.
The project will include properties under the W Hotels, Marriott Hotels, Westin Hotels & Resorts, Le Méridien, and Courtyard by Marriott brands.
Sun Group chairman Dang Minh Truong said the developments aim to elevate Vietnam’s position in global tourism.
Truong said the partnership aligns international hotel brands with integrated entertainment infrastructure to support large-scale events and international travel demand.
Phu Quoc has increasingly positioned itself as a regional tourism hub, supported by new attractions, theme parks, and cable-car connections to nearby Hon Thom Island.
The destination is also expected to benefit from expanded air connectivity through new airline routes and airport infrastructure upgrades.
For readers interested in the broader regional luxury hotel scene, our coverage of luxury hotels in Shanghai provides additional industry insights.
Travel Considerations for Multi-Market Stays
For travellers combining destinations such as Vietnam and China on a single itinerary, preparation often involves a few practical considerations.
Many frequent travellers rely on travel insurance for international trips, especially when visiting multiple countries in Asia.
Long-haul journeys between destinations can also be more comfortable with noise-reducing sleep accessories or travel pillows, particularly for overnight flights.
Travel planning tools can also simplify multi-city itineraries and hotel comparisons across regions.
Readers looking for travel gear frequently used on our trips can also explore the curated list of travel tools and products we recommend, which includes practical items commonly used during international hotel stays.
Vietnam’s Growing Marriott Portfolio
The expansion will complement Marriott’s existing presence in Vietnam.
The group currently operates more than 30 hotels across the country under multiple brands and has over 50 properties in development.
The pipeline highlights the growing importance of Vietnam in the Asia-Pacific hospitality landscape, particularly destinations such as Phu Quoc that combine leisure travel, MICE demand, and international tourism growth.
Readers interested in regional hotel developments can also explore our Sofitel Haikou review and The Sanchaya Review: Luxury Beachfront Escape for insights into other major Asian hospitality markets.
Also read Marriott International Asia Pacific Excluding China Reports Record Growth in 2025
