Priority Pass is set to benefit from Collinson Group’s £500 million, five-year investment programme.
The programme follows a new £350 million financing facility. A significant share will support the group’s proprietary lounge network and investment in Priority Pass.
According to Collinson, the investment will support the development of digital, AI and data capabilities. It will also expand the travel services available to clients and travellers.
Priority Pass is the airport experiences programme owned by Collinson Group. The programme recently surpassed 1,900 airport lounges and travel experiences worldwide.
Its global network grew by 6.7% over the past 12 months.
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Investment in Priority Pass Technology
The investment builds on technology upgrades already underway at Priority Pass.
These include a new enterprise-level technology platform. The platform uses modern data and AI architecture.
Priority Pass has also begun the global rollout of its new Priority Pass+ app. The company said the upgrades are intended to connect clients, partners and members through a more integrated digital ecosystem.
The new systems are also designed to support greater personalisation over time.
As a family-owned business, Collinson said it takes a long-term approach to growth. The group continues to reinvest in its businesses, clients, customers and partners.
According to the company, this approach has supported the expansion of Priority Pass and the development of new services.
Airport Lounge Network Expansion
A significant part of Collinson Group’s investment programme will support its airport lounge network.
The expansion will be carried out through Airport Dimensions, Collinson’s sister company to Priority Pass.
The additional lounge capacity is planned as global air passenger traffic continues to grow. Global air passenger traffic is expected to almost double to nearly 19 billion journeys a year by 2045.
Priority Pass has already surpassed 1,900 airport lounges and travel experiences worldwide. Its network expanded by 6.7% over the past 12 months.
Christopher Evans, CEO of Collinson International, which owns Priority Pass, said:
“Travel plays an increasingly important role in people’s lives. While operating costs across the travel industry continue to rise, so too do traveller expectations, with people seeking journeys that are more seamless, connected and personalised. That makes investment in the customer experience more important than ever before.
“This investment reflects a principle that has remained core to our business for more than 35 years: that investing in better travel experiences creates genuine value for our partners, our clients and travellers alike. Recent shifts in what technology can enable means we need to increase our investment levels to realise the value new technology can bring through Priority Pass, further allowing our clients to offer differentiated and personalised experiences to their customers.
“As we surpass 1,900 lounges and travel experiences globally, the Group’s investment in lounge capacity through Airport Dimensions means our members will benefit from a network that keeps expanding for the long term. This powerful combination is unique in our sector. It allows us to work closely with financial institutions, travel brands and airport partners around the world to help them build stronger customer relationships while shaping the next generation of airport experiences and delivering long-term value.”
Priority Pass+ App Adds Travel Planning Features
Investment in Priority Pass is also supporting upgraded systems and technology.
The new Priority Pass+ app is designed to help members plan journeys, access benefits and manage memberships in one place.
Future functionality will include travel planning features using AI, past behaviour and real-time geolocation, where enabled.
The company said these tools will help suggest lounges and travel experiences based on a member’s journey. The system is also intended to support greater personalisation based on individual preferences.
Priority Pass partners will also be able to surface relevant experiences to members. Partner integration is expected to develop further, including secure in-app purchases of experiences and travel benefits.
Other features include easier activation and saved card functionality. Members can also use biometric authentication and email or mobile one-time verification.
Eligible members can manage multiple Priority Pass memberships through one account. This allows them to switch between benefits without managing separate accounts or logins.
In the near future, eligible principal payment cardholders will also be able to use the app to share visit entitlements with supplementary cardholders. This will apply where the issuing bank allows the feature.
Supplementary cardholders will be able to use the benefit when travelling independently.
Priority Pass Adds Airport Services
Priority Pass is also expanding its range of airport services.
The programme recently launched Priority Pass Private. It is a full-service airport experience designed for travellers seeking a more elevated airport journey.
Airport fast track is now available at 28 airports. Members can access expedited security lanes through the Priority Pass app.
Over the next 12 months, the company expects the service to expand to more than 170 bookable fast track lanes. These will cover more than 150 terminals and more than 130 airports globally.
According to Priority Pass, 73% of travellers identify fast track as the top technology for improving the airport experience.
The service forms part of a wider range of travel services. These include airport parking and luggage storage, supporting members before, during and after travel.
Priority Pass Partnership Network
Priority Pass has operated for more than 35 years. During that time, the programme has expanded beyond airport lounge access into a wider travel services offering.
The programme now records more than six million guest visits per month.
The investment programme will also support Priority Pass’s relationships with lounge partners.
Collinson said its relationship with CAVU, the operator of Escape Lounges, has been strengthened. Dedicated areas for Priority Pass members and LoungeKey cardholders are now operating across five UK lounges.
Escape Lounges reception teams also support Priority Pass and LoungeKey cardholders with priority access when space becomes available.
According to Collinson, the arrangement is intended to increase lounge capacity and visits for the partner.
Collinson Group Investment Programme
The announcement follows Collinson Group’s recently announced £350 million Revolving Credit Facility.
The facility supports a £500 million investment programme across the group over five years.
Alongside Priority Pass, the programme will fund expansion of the group’s global lounge network. It will also support growth of its insurance portfolio and the development of new technology and products.
The programme includes plans to enter new markets. It will also fund investment in the group’s people.
Collinson Group has also renewed its commitment to the Collinson Foundation.
The group has pledged 5% of profits by FY29 to programmes supporting education, employment, entrepreneurship, innovation and crisis response.
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