industry orgainzations
Bhutan International Travel Mart Signals Rising Demand for High-Value Himalayan Travel
Bhutan is positioning itself for a new phase of tourism growth as global demand rises for immersive, sustainable and experience-led travel. The launch of the Bhutan International Travel Mart (BITM) 2026 highlights how the Himalayan kingdom is strengthening ties with international travel buyers while protecting its high-value tourism model. This