Global Hotel Alliance
This week Global Hotel Alliance (GHA) celebrated 20 remarkable years of collaboration with over 2,500 industry colleagues at the International Hospitality Investment Forum (IHIF) EMEA in Berlin, where GHA was first announced in 2004.
At the time GHA was started as just an idea (with no contracts initially), to what is now the largest alliance of independent hotel brands with 40 brands and 800 hotels in 100 countries.
The GHA team was joined by shareholders, brand executives, and industry colleagues from across the globe at the iconic Hotel Adlon Kempinski Berlin, with a special performance from Boney M featuring Liz Mitchell, creating a truly memorable event.
