Former De Beers CEO joins Kerzner International to lead global commercial strategy and strengthen luxury hospitality brands including Atlantis, One&Only, SIRO, and rare finds.
At a Glance
- Kerzner International appoints Celine Assimon as Chief Commercial Officer.
- She brings more than 20 years of luxury brand leadership experience.
- Assimon previously served as CEO of De Beers Jewellers and De Beers Forevermark.
- She has also held senior leadership roles at Louis Vuitton, Piaget, and de Grisogono.
- She will oversee global commercial and brand strategy for Atlantis, One&Only, SIRO, and rare finds.
- The appointment supports Kerzner’s continued global growth and luxury hospitality strategy.
Kerzner International has appointed Celine Assimon as its new Chief Commercial Officer, reinforcing the group’s long-term strategy to strengthen its portfolio of luxury hospitality brands, including Atlantis, One&Only, SIRO, and rare finds.
The appointment reflects Kerzner’s continued investment in commercial leadership as the company expands its global presence and enhances guest experiences across its luxury brands.
Luxury Brand Leader Brings More Than Two Decades of Experience
Assimon joins Kerzner with more than 20 years of executive leadership across some of the world’s most prestigious luxury brands. Most recently, she served as Chief Executive Officer of De Beers Jewellers and De Beers Forevermark. Previously, she also led de Grisogono and held senior leadership positions at Louis Vuitton and Piaget.
Throughout her career, she has built a reputation for strategic brand management, commercial transformation, and luxury retail growth. In addition, she has championed sustainability initiatives while successfully modernising heritage brands and expanding their international footprint.
Her leadership style combines brand stewardship with a strong focus on service excellence, innovation, and sustainable long-term growth.
Leading Kerzner’s Global Commercial Strategy
In her new position, Assimon will oversee Kerzner International’s commercial and brand strategy across its global portfolio. She will work closely with resort teams and corporate offices worldwide to further elevate the group’s collection of luxury brands, including Atlantis, One&Only, SIRO, and rare finds.
The appointment highlights Kerzner’s continued commitment to creativity, innovation, and delivering exceptional guest experiences across every destination.
Celine Assimon Looks Ahead
Commenting on her appointment, Assimon said joining Kerzner International represents an exceptional opportunity to help shape the future of luxury hospitality.
“Joining Kerzner International is an extraordinary opportunity to shape the future of luxury hospitality. I have long admired Kerzner’s dedication to innovation, authenticity, and the art of creating unforgettable moments for guests. I am excited to work alongside a talented team to build on this legacy, bringing fresh perspective, championing creativity, and ensuring our brands continue to inspire and delight guests around the world.”
CEO Welcomes New Commercial Chief
Philippe Zuber, Chief Executive Officer of Kerzner International, said Assimon’s extensive luxury experience and commercial expertise make her the ideal executive to lead the company’s next phase of growth.
“We are thrilled to welcome Celine Assimon to Kerzner International as Chief Commercial Officer. Celine’s exceptional track record in luxury, creative vision, and commitment to excellence make her the ideal leader to drive our commercial strategy forward.”
He added that her experience across globally recognised luxury brands will help strengthen Kerzner’s guest experience, support international expansion, and foster continued innovation.
Zuber also noted that the future of luxury hospitality belongs to companies that continually innovate, inspire meaningful connections, and deliver extraordinary experiences, adding that Assimon’s collaborative leadership will play an important role in Kerzner’s next chapter.
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