Marriott International signed more than 200 deals in Greater China in 2025—adding over 36,000 rooms to its pipeline and delivering its second consecutive year of record growth—as luxury, premium, and select-service brands accelerate expansion across major cities and emerging destinations.
What Happened
Marriott International accelerated its development momentum across Greater China in 2025, signing a record 200+ deals, a 25% year-on-year increase. With a deal signed roughly every two days, the company significantly expanded its regional pipeline by more than 36,000 rooms, reinforcing Greater China as a long-term strategic growth market.
Yibing Mao, President, Greater China, Marriott International, said the results reflect sustained confidence in the region, continued localization of brands, and a customer-centric approach designed to deliver more locally relevant experiences across a wider range of destinations.
Luxury & Premium Brands Lead Expansion
The company strengthened its luxury and premium positioning with milestone signings and planned debuts in key gateway cities and leisure destinations, including:
- Guangzhou: planned debut of The St. Regis
- Shenzhen: expected opening of the city’s second The Ritz-Carlton
- Nanjing: anticipated debut of JW Marriott
Beyond tier-one cities, Marriott advanced its luxury resort footprint with:
- A second Ritz-Carlton Reserve planned for Dunhuang, along the historic Silk Road
- A second St. Regis Resort slated for Sanya
Premium brand momentum
The hotel group’s premium portfolio delivered over 30 signings in 2025, anchored by several notable milestones:
- Regional debut of Apartments by Marriott Bonvoy with Artik Suzhou, which opened less than a year after signing (February 6, 2026)
- Return of Design Hotels to mainland China with The ArcadiaPlace, Lugu Lake, plus four additional deals signed in 2025
- Planned premium brand debuts in:
- Guangzhou: Renaissance
- Ji’nan: first Westin Hotel & Resort
- Huangshan (UNESCO site): Sheraton Hotels & Resorts
They also advanced several dual-brand projects in cities such as Ji’nan and Hangzhou to offer greater segmentation and guest choice.
Select-Service Brands as a Core Growth Engine
Marriott’s select-service portfolio—Fairfield by Marriott, Four Points by Sheraton, AC Hotels, and Moxy—recorded a 40% increase in signings versus 2024, powered by localized product innovation and efficient development formats.
Fairfield by Marriott
- Reached 150 open and pipeline hotels in Greater China
- Achieved same-year signing and opening across multiple projects, including:
- Beijing Capital Airport
- Shanghai Xuhui Center
- Chengdu Tianfu Square
- Targeting further expansion into emerging destinations such as Tai’an and Luoyang
Four Points by Sheraton & AC Hotels
- Four Points by Sheraton celebrated its 100th opening in Greater China, with new signings in Beijing, Chongqing, Shenzhen, Zhuhai, Guilin, and Lushan
- AC Hotels by Marriott secured new deals in Hangzhou, Wuhan, and Xiamen, tailored to Chinese travelers
Conversions Gain Traction
Conversions continued to be a significant driver of growth and speed to market:
- Four Points by Sheraton Shenzhen Nanshan (signed March 2025) to convert an existing property in a major innovation hub
- AC Hotel Wuhan Hankou to revitalize a nearly 40-year-old landmark building
- The Westin Changsha signed in August 2025 and opened by year-end, demonstrating Marriott’s execution capability in premium conversions
Gavin Yu, Chief Development Officer, Greater China, Marriott International, attributed the results to strong brand equity, Marriott Bonvoy’s distribution power, and proven management and franchising models.
Why It Matters
- Development scale: 200+ deals in one year positions Greater China among Marriott’s most active global growth markets.
- Balanced portfolio: Strong activity across luxury, premium, and select-service reduces reliance on any single segment.
- Localization advantage: Tailored design and programming for Chinese travelers is proving to be a measurable driver of signings.
- Conversion momentum: Adaptive reuse of existing assets accelerates growth while supporting urban regeneration and sustainability goals.
- Pipeline visibility: 36,000+ rooms added provides multi-year earnings visibility for owners, operators, and suppliers.
At a Glance
- 200+ deals signed in 2025 in Greater China
- 36,000+ rooms added to pipeline
- Second consecutive year of record growth
- Major luxury debuts planned in Guangzhou, Shenzhen, and Nanjing
- Select-service signings up 40% YoY
- Conversions emerging as a key growth lever
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