Shangri-La Group has launched its Year of the Horse Spring Festival campaign headlined by an 88-Night Global Stay Giveaway, daily app-based games, and a creative collaboration with artist Chen Fenwan, as the hotel group seeks to drive engagement, stays, and cultural storytelling across its global portfolio during one of Asia’s most commercially significant travel periods.
What Shangri-La Group Has Launched
Shangri-La is rolling out a multi-layered Spring Festival programme combining a global contest, digital gamification, art activations, themed stays, and culinary experiences across its hotels worldwide.
88-Night Global Stay Giveaway
- One winner will receive 88 complimentary nights at participating Shangri-La hotels and resorts globally.
- Contest runs from 10 February 2026, 12:00 PM (HKT) to 23 February 2026, 11:59 PM (HKT).
- Entry requires following Shangri-La on Instagram (@shangrilahotels) or Xiaohongshu (@香格里拉会) and completing designated tasks.
- Participating destinations highlighted include Shangri-La Chengdu, Shangri-La Singapore, Shangri-La Sydney, and Shangri-La Paris (terms and conditions apply).
Daily “Lucky Horse” Game for Members
From 10–21 February, Shangri-La Circle members can play a revolving lantern–inspired game via the Shangri-La App or WeChat Mini Programme.
- Members select a “Lucky Horse,” spin a virtual lantern, and accumulate “lucky power.”
- The top team each day shares 88,888 Shangri-La Circle Points, with additional dining or stay vouchers for runners-up.
Immersive Art with Chen Fenwan
Shangri-La is partnering with contemporary artist Chen Fenwan, integrating her signature paper-cutting style into installations, dining concepts, and gift designs themed around the Year of the Horse.
Interactive highlights include “Fortune-Spinning Revolving Lantern” installations at properties such as:
- Shangri-La Shougang Park, Beijing
- Jing An Shangri-La, Shanghai
- Shangri-La Guangzhou
- Shangri-La Ningbo
These activations are designed to blend traditional craftsmanship with contemporary hotel experiences.
Festive Stays and Property Experiences
Shangri-La is offering up to 34% off consecutive stays during the festival period, with select hotels introducing themed rooms and curated cultural programming.
Selected property activations:
- Kowloon Shangri-La, Hong Kong (17 Feb): Large-scale “Lo Hei” Prosperity Toss with 188 guests.
- Shangri-La Shougang Park, Beijing: Chinese New Year Market in the lobby featuring folk music and heritage workshops.
- Shangri-La Paris (17 & 22 Feb): Lion dance performances within the historic former residence of Prince Roland Bonaparte.
Culinary Programmes Across the Portfolio
Shangri-La’s hotels are rolling out festival menus and large-format dining events:
- Island Shangri-La, Hong Kong (18 Feb): Six-course menu at Michelin-starred Restaurant Petrus with wine pairings and Victoria Harbour fireworks backdrop.
- Futian Shangri-La, Shenzhen (16–23 Feb): Hundred-person Lo Hei dinner, plus rice cake pounding and dumpling-making experiences.
- China World Hotel, Beijing (16 Feb): Reunion dinner package with street food stalls and traditional crafts.
- Jing An Shangri-La, Shanghai: Family reunion stay package with gala dinner and prize draws (including a two-night stay in Bangkok).
- Shangri-La Singapore (16 Feb): Eight-course Year of the Horse Reunion Gala Dinner with live broadcast of CCTV’s Spring Festival Gala.
- Select hotels (incl. Shangri-La Qinhuangdao, Shangri-La Jinan, Midtown Shangri-La Hangzhou, Shangri-La Dubai): Limited-edition art-inspired afternoon tea and themed desserts.
Limited-Edition Year of the Horse Gifts
Shangri-La has introduced a curated collection of Year of the Horse gift sets, led by the Jin Jun Mei Chinese New Year Pudding Gift Box, featuring a revolving lantern design inspired by Chen Fenwan’s paper-cut artwork and flavours including Jin Jun Mei tea, peach gum, and coconut milk.
Why It Matters
- Commercial timing: Spring Festival remains one of the highest-demand travel and dining periods in Asia, making it critical for occupancy, F&B revenue, and brand engagement.
- Digital-to-physical strategy: The campaign links social media participation and app-based gaming directly to on-property experiences, strengthening Shangri-La Circle’s ecosystem.
- Cultural differentiation: The Chen Fenwan collaboration positions Shangri-La as a brand investing in contemporary interpretations of Chinese heritage, rather than generic seasonal decor.
- Global consistency, local execution: While the giveaway is global, activations are locally tailored—important for relevance across different markets.
At a Glance
- What: Shangri-La Year of the Horse Spring Festival campaign
- Headline element: 88-Night Global Stay Giveaway
- When: 10–23 February 2026 (giveaway); broader activations across Spring Festival
- Who benefits: Shangri-La Circle members, leisure travellers, families, and F&B guests
- Key differentiator: Artist collaboration + gamification + property-level experiences
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