China’s business events industry is entering a new phase of international expansion, with global airlines increasingly positioning themselves to capture rising demand for meetings, incentives, conferences, and corporate travel. Against this backdrop, CIMX 2026 has named EGYPTAIR its Official Airline Partner, underscoring how international connectivity is becoming a critical factor
Chinese outbound travel is accelerating again across Asia, and Malaysia is moving aggressively to capture more demand ahead of Visit Malaysia 2026. Tourism Malaysia has launched its biggest-ever presence at ITB China 2026 in Shanghai, signaling intensifying competition among Asian destinations for Chinese travelers, long-stay visitors, and premium tourism spending.
From left to right: Zheng Bei, Director, Operations Synergy Department, Jin Jiang International Holdings Co., Ltd.; Zheng Hao, Vice-Chair and Secretary-General, World Tourism Alliance (WTA); Irakli Nadareishvili, Deputy Minister of Economy and Sustainable Development of Georgia; David Ruetz, Senior Vice President, Messe Berlin GmbH; Maia Omiadze, Head of the Georgian
This article contains affiliate links. We may earn a commission at no extra cost to you. China’s outbound and inbound travel sectors are entering another year of rapid recovery, and ITB China 2026 is positioning itself at the center of that momentum. The B2B-focused travel trade show will return to
Jin Jiang International ITB China 2026 partnership will see the hospitality group provide accommodation, transport and industry engagement during the Shanghai travel trade event. Disclosure: This article contains affiliate links. We may earn a commission at no extra cost to you if you book or purchase through our links. As