The inaugural China International MICE Exchange (CIMX) opened in Beijing on 3 November 2026, bringing together Chinese and international companies involved in meetings, incentives, conferences and exhibitions (MICE).
Held at the China National Convention Center Phase II, the three-day event runs from 3 to 5 November. Organisers reported 150 exhibitors, 350 hosted buyers, representatives from 50 media outlets and 4,000 scheduled business meetings for the opening edition.
Organised by Messe Berlin China, CIMX aims to connect China’s business events industry with international destinations, suppliers and event planners. The Beijing Municipal Bureau of Culture and Tourism serves as Official Support and Host City Partner.
CIMX Connects International Destinations and MICE Suppliers
The exhibition brings together destination organisations, convention bureaus, hotels, airlines, venues, technology providers and specialist MICE companies.
Participants include corporate event planners, agencies, associations and other buyers seeking suppliers for meetings, business events and incentive travel programmes.
The inaugural edition features Tianjin, Hainan and Shanghai Lin-gang Special Area as Official Destination Showcase Partners. EGYPTAIR is the Official Airline Partner.
Malaysia has the largest international destination representation at the event.
The programme combines exhibitions, business matching, conference sessions and networking activities. It is designed to facilitate connections between Chinese and overseas suppliers and buyers.
Messe Berlin China Highlights International Cooperation
The opening ceremony brought together representatives from the MICE industry, business events associations and participating destinations.
David Axiotis, Vice President and Managing Director China of Messe Berlin GmbH, said:
“The launch of CIMX in Beijing marks a significant milestone for Messe Berlin and for our long-term commitment to China’s MICE and business travel market. As China continues to strengthen its role in the global events industry, platforms that connect international expertise with local opportunities are more important than ever. With CIMX we aim to bring industry professionals together, foster new business partnerships and encourage knowledge exchange. We are delighted to see partners, exhibitors, and guests from around the world gathered here, and we are grateful for their support in bringing this platform to life. We look forward to the days ahead and to the partnerships and conversations that will shape the future of this industry in China and across the globe.”
The opening ceremony also featured Wang Zhongyun, Li Zhuyuan and Jason Tan, as seen in the above photo.
Following the ceremony, the guests toured the exhibition. Stops included the showcases of Beijing, EGYPTAIR, Malaysia, Hainan, Shanghai Lin-gang Special Area, Business Events Sarawak and Tianjin.
Industry Associations Support the New MICE Platform
CIMX brings together Chinese and international industry organisations, including:
- MICE Committee of China Association of Travel Services
- China Advertising Association Event Marketing Committee
- China Council for the Promotion of International Trade (CCPIT)
- Sourcing China
- Professional Convention Management Association (PCMA)
- Global Business Travel Association (GBTA)
- International Congress and Convention Association (ICCA)
- Society for Incentive Travel Excellence (SITE)
The conference programme includes keynote addresses, industry discussions and specialised workshops covering corporate travel, incentive travel, association meetings and event management.
Opening-day speakers included Lydia Li, Deputy General Manager of Messe Berlin China; Wang Rui, Director of the Foreign Exchange and Cooperation Division at the Beijing Municipal Bureau of Culture and Tourism; and Ning Guoxin, News Spokesperson of the MICE Committee of the China Association of Travel Services.
The three-day programme also examines emerging business events trends, industry practices and potential commercial opportunities.
Networking Events and Conference Programme
The opening day featured several business networking events, including the CIMX 2026 Corporates in MICE Luncheon, the CIMX–ICCA 2026 International Association Meetings and Destination Development Forum Luncheon, and the CIMX 2026 MICE² Macao × Hengqin Networking Luncheon.
These gatherings brought together exhibitors and senior corporate event, meeting, travel and procurement planners.
Meanwhile, the CIMX 2026 Opening Dinner was scheduled to welcome more than 400 guests. The programme included traditional Chinese and contemporary performances, as well as local and international food.
AI and Cross-Border Events Among Conference Topics
CIMX continues through 5 November, with further exhibitions, business meetings, conference sessions and networking activities.
On the second day, conference discussions are scheduled to cover the practical implementation of international events in China, changing corporate event requirements and cross-border event planning.
Other topics include expansion into different markets, coastal MICE destination experiences and the use of artificial intelligence in event innovation.
The programme aims to address developments affecting event organisers, corporate planners and destination representatives operating in China and international markets.
Related Coverage
Beijing Named Official Host City for China International MICE Exchange (CIMX)
Hainan Targets Global MICE Growth Through CIMX 2026 Partnership
CIMX 2026 Partners with China Advertising Association Event Marketing Committee
EGYPTAIR Joins CIMX 2026 as China’s MICE Market Expands Globally
