As Hong Kong’s tourism recovery gathers pace and international talent returns to the city, accommodation operators are moving quickly to secure prime urban assets. Dash Living has acquired a prominent Wan Chai property near Times Square, reflecting growing confidence in Hong Kong’s hospitality and flexible living sectors as travel demand continues to strengthen.
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Key Facts
- Company: Dash Living
- Location: Wan Chai, Hong Kong
- Property: Former BeLiving Youth Hub
- Address: 39 Morrison Hill Road
- Investment Value: Approximately HK$400 million
- New Branding: Dash Living on Morrison
- Distance to Times Square: 3-minute walk
- Asset Type: Hybrid hotel and serviced apartment
- Hong Kong Portfolio: 10th property under management
- Hong Kong AUM: More than US$500 million
Key Takeaways
- Dash Living expands its Hong Kong portfolio with a prime Wan Chai acquisition.
- The property will combine hotel and serviced apartment offerings.
- Tourism recovery is encouraging renewed investment activity.
- The acquisition highlights confidence in Hong Kong’s long-term outlook.
- Flexible living continues gaining traction among travelers and professionals.
What Is This Development?
Dash Living has acquired 39 Morrison Hill Road in Wan Chai, formerly operating as BeLiving Youth Hub, and plans to transform the property into a hybrid hotel and serviced apartment.
The property will be rebranded as Dash Living on Morrison, operating under the company’s all-inclusive flexible living model. Guests will have access to accommodation options designed for both short-term visitors and longer-stay residents.
Located within walking distance of Times Square and close to the Hong Kong Convention and Exhibition Centre, the property benefits from one of Hong Kong’s most established commercial and tourism districts.
Why Does This Matter for Travelers?
The conversion reflects growing demand for accommodation that sits between traditional hotels and long-term rentals.
Many travelers today combine work, leisure, and extended stays, creating demand for flexible lodging options with hotel-style services and apartment-style convenience.
For visitors attending events, exhibitions, or business meetings in Hong Kong, Wan Chai remains one of the city’s most connected districts. The property’s location offers easy access to shopping, dining, entertainment, and transportation networks.
A Strategic Bet on Hong Kong’s Recovery
Dash Living acquired the asset for approximately HK$400 million, reportedly more than 60% below its pre-pandemic asking price.
The transaction highlights how some hospitality and living-sector operators are taking advantage of pricing adjustments that emerged following the pandemic-era downturn.
According to Dash Living Founder and CEO Aaron Lee, the company sees strong long-term opportunities driven by the return of tourism and overseas professionals.
The acquisition also increases Dash Living’s assets under management in Hong Kong to more than US$500 million.
What Trend Does This Reflect?
The deal reflects a broader shift toward flexible living and hybrid hospitality models across major Asian gateway cities.
Operators are increasingly targeting travelers, digital professionals, expatriates, and project-based workers who require accommodation for periods ranging from several days to several months.
This trend has accelerated as business travel patterns evolve and cities compete to attract international talent, entrepreneurs, and remote workers.
Rather than separating hotels, serviced apartments, and co-living products, many operators are integrating these segments into a single flexible platform.
How Does This Impact the Travel Industry?
The acquisition signals renewed investor confidence in Hong Kong’s hospitality market after several years of disruption.
Institutional investors continue seeking exposure to accommodation assets that can generate diversified revenue streams through both transient and long-stay demand.
For the travel industry, this may lead to greater accommodation choice, particularly in urban destinations where travelers increasingly value flexibility, location, and community-oriented experiences.
Dash Living’s growth also reflects increasing interest from capital partners in alternative hospitality models that sit beyond traditional hotels.
About the Destination
About Hong Kong
Hong Kong remains one of Asia’s most important aviation, finance, events, and tourism hubs. The city continues to benefit from its role as a gateway between mainland China and international markets.
Wan Chai is particularly significant for business and leisure travelers due to its proximity to the Hong Kong Convention and Exhibition Centre, Causeway Bay, Times Square, and major transport links.
As visitor arrivals continue recovering and large-scale events return, demand for centrally located accommodation remains strong across multiple traveler segments.
Industry Insight
Dash Living’s latest acquisition highlights a growing trend toward flexible hospitality assets that can serve both short-stay guests and long-term residents.
For travelers, this often translates into more accommodation options and pricing flexibility. For investors and operators, hybrid hospitality models provide greater resilience by diversifying demand sources across tourism, business travel, relocation, and extended-stay markets.
The transaction also signals broader confidence that Hong Kong’s tourism and real estate sectors are entering a more stable growth phase following several years of market adjustment.
Check Availability
Travelers planning a stay in Hong Kong should compare rates across major booking platforms including Booking.com, Trip.com, Agoda, Expedia, and Klook to find the best available deals and package offers.
Travel Tools
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