The Tourism Authority of Thailand (TAT) has unveiled “The Year of Transformation” as its strategic tourism direction for 2027, introducing four strategic moves designed to support “The Winning Goal 2027”. The strategy aims to strengthen Thailand’s position as “Asia’s No.1 High-Value & Meaningful Destination” by focusing on quality growth, stronger
(Pictured) Second from right: Thailand’s Prime Minister H.E. Mr. Anutin Charnvirakul; third from right: H.E. Mr. Hashim Djojohadikusumo, Special Presidential Envoy for Climate and Energy and Chairman of the Advisory Board at KADIN Indonesia; far right: Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT); and far left: Albert,
The Tourism Authority of Thailand (TAT) is inviting travellers to experience “Blooming and Bright Amazing Thailand”, a seasonal campaign highlighting the beauty of Thailand during the rainy season. This shoulder travel period transforms the country’s landscapes with lush greenery, spectacular waterfalls, fewer crowds, and a more relaxed travel atmosphere. Unlike
Thailand is betting that memorable local experiences—not just discounts—will drive the next phase of visitor spending. The Tourism Authority of Thailand (TAT) has launched the Amazing Thailand Grand Sale 2026, a nationwide campaign running from June to August that combines shopping, hospitality, dining, and cultural discovery to encourage travelers to