Bukit Tinggi, Pahang – If you want to understand why Musang King is regarded as Malaysia’s king of durians, skip the supermarket and head straight to the orchard.
During Tourism Malaysia’s Mega FAM trip under the Citrawarna 2026 programme, I had the opportunity to visit DSR Forest Orchard Café, operated by DSR Taiko Berhad in Bukit Tinggi, Pahang. The experience offered much more than tasting premium durian. It provided an insightful look into how one of Malaysia’s most celebrated agricultural products is grown, authenticated, processed and transformed into premium lifestyle products.
For international media delegates, it was a refreshing reminder that authentic travel experiences often begin where the products originate.
During the visit, Samuel Lee Thai Hung, Deputy Director General (Promotion II), Tourism Malaysia, highlighted the importance of showcasing authentic Malaysian tourism experiences through agro-tourism initiatives such as DSR Forest Orchard Café. His remarks underscored Tourism Malaysia’s efforts to promote Musang King durian from the renowned orchards of Raub, Pahang, as part of the Visit Malaysia 2026 campaign and the Citrawarna 2026 programme.
Watch: Tourism Malaysia Promotes the Authentic Musang King Experience
Samuel Lee Thai Hung, Deputy Director General (Promotion II), Tourism Malaysia, speaking at DSR Forest Orchard Café, DSR Taiko Berhad, in Bukit Tinggi, Pahang, promoting DSR Musang King. Pictured with Yasmin Faezah Samsudin, Director of Communications, Tourism Malaysia (left), and Ng Lian Poh, CEO of DSR Taiko Berhad (right).
At a Glance
- Location: Bukit Tinggi, Pahang
- Operator: DSR Taiko Berhad
- Speciality: Authentic Musang King experiences and value-added durian products
- Best For: Food lovers, durian enthusiasts, agro-tourism visitors and international travellers
- Visited During: Tourism Malaysia Mega FAM Trip under Citrawarna 2026
Behind every authentic Musang King is a robust traceability system. Samuel Lee Thai Hung, Deputy Director General (Promotion II), Tourism Malaysia, takes a closer look at DSR Taiko Berhad’s authentication technology at DSR Forest Orchard Café in Bukit Tinggi, Pahang, accompanied by Ng Lian Poh, Group CEO, S.K. Ng, Executive Director, and Ts. Ajmain Bin Kasim, Chief Technical Officer.
More Than a Durian Orchard
DSR Forest Orchard Café is unlike the typical roadside durian stall. Instead, it combines an orchard, café, visitor attraction and educational centre into one destination.
The visit begins with an introduction to DSR’s philosophy that authenticity matters. Rather than simply showcasing premium fruit, the company demonstrates how every genuine Musang King can be traced from orchard to finished product through its integrated authentication and traceability system. The focus on food safety, originality and quality has become a defining feature of the company’s operations.
For travellers interested in where their food comes from, this behind-the-scenes approach adds considerable value to the experience.
The Orchard Experience
Walking through the orchard offers a welcome escape from city life.
The cool highland environment of Bukit Tinggi, combined with mature Musang King trees, creates an ideal setting for visitors to appreciate the natural surroundings before learning about cultivation methods.
Unlike many commercial experiences that focus purely on tasting, DSR explains the importance of naturally fallen fruits, orchard management and quality control. The company places significant emphasis on maintaining consistent standards throughout cultivation and production.
This educational element makes the visit suitable even for travellers who may not yet be passionate durian fans.
Eric from DSR Forest Orchard Café shares the fascinating story behind Malaysia’s iconic Musang King durian as we walk through the orchards in Bukit Tinggi, Pahang. A memorable farm-to-table experience during Tourism Malaysia’s Citrawarna 2026 Mega FAM trip.
A Café Dedicated to Musang King
Of course, the highlight remains the food.
DSR Forest Orchard Café has built an extensive menu around Musang King, showcasing how versatile the fruit can be.
Among the products sampled were:
- Musang King gelato
- Musang King ice cream
- Musang King white coffee
- Musang King teh tarik
- Musang King pizza
- Various confectionery products
While some combinations may sound unconventional, several worked surprisingly well. The Musang King gelato retained the fruit’s rich flavour while offering a smoother and more approachable texture, making it ideal even for first-time visitors.
The white coffee also stood out by balancing creamy coffee notes with subtle Musang King aroma instead of overwhelming sweetness.
These products demonstrate how Malaysian companies are creating higher-value experiences around one of the country’s most iconic fruits rather than relying solely on fresh durian sales.
Quality and Traceability Matter
One of the most impressive aspects of the visit was DSR’s emphasis on certification and traceability.
The company highlighted its integrated system that authenticates Musang King throughout the supply chain and promotes Safety, Originality and Quality (SOQ). This commitment is supported by Malaysian standards and certification initiatives designed to build consumer confidence in genuine Musang King products.
For overseas consumers who often struggle to distinguish authentic Musang King from imitations, such systems could become increasingly important as global demand continues to grow.
Tourism Beyond Sightseeing
This visit also demonstrated how agro-tourism can complement Malaysia’s traditional tourism offerings.
Rather than simply visiting another attraction, international media experienced the complete journey of one of Malaysia’s signature products—from orchard to café and from fresh fruit to premium consumer products. Tourism Malaysia’s collaboration with DSR reflects its broader ambition to promote authentic Malaysian experiences that combine agriculture, gastronomy, innovation and local heritage.
Experiences like these give visitors a deeper appreciation of local industries while supporting rural tourism in destinations beyond the major cities.
Final Verdict
DSR Forest Orchard Café succeeds because it offers far more than a durian tasting session.
It combines education, food, innovation and authentic farm experiences into a well-organised visitor attraction that appeals to both domestic and international travellers.
Whether you are already a devoted Musang King fan or simply curious about Malaysia’s famous “King of Fruits,” the café provides an engaging introduction to the fruit’s journey from orchard to table.
For visitors exploring Pahang, particularly those travelling through Bukit Tinggi or Raub, DSR Forest Orchard Café deserves a place on the itinerary. It is one of the few destinations where travellers can genuinely understand why Musang King has become one of Malaysia’s most recognised premium agricultural exports.
Getting Here
DSR Forest Orchard Café
Lot 11310 & 11311, Batu 15, Jalan Lama Kuala Lumpur, Bukit Tinggi
28750 Bentong, Pahang, Malaysia
Approximately 45 minutes
Rating: ★★★★½ (4.5/5)
Excellent educational experience, innovative food offerings and beautiful orchard surroundings make DSR Forest Orchard Café one of the most memorable stops of Tourism Malaysia’s Citrawarna 2026 Mega FAM programme.
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